What Can I Do with a Bachelor’s in Marketing Degree?

Is a mar­ket­ing degree worth it? Yes, a mar­ket­ing degree is one of the most scal­able and ver­sa­tile degrees some­one can pur­sue. A mar­ket­ing degree opens up a pletho­ra of career oppor­tu­ni­ties, and the skills learned while obtain­ing a mar­ket­ing degree can apply to lit­er­al­ly any indus­try, niche, or endeav­or some­one may want to try their hand at.

For those who won­der, “which mar­ket­ing job is right for me,” the answer will depend on just how that per­son wants to use their obtained mar­ket­ing skills. The best mar­ket­ing schools in the world can pre­pare any­one for a mar­ket­ing career in any of a num­ber of fields. With so many pos­si­bil­i­ties, find­ing the right mar­ket­ing job starts with find­ing the best under­grad­u­ate mar­ket­ing schools.

How­ev­er, the best mar­ket­ing schools in the world will still require appli­cants to do their due dili­gence to fig­ure out what type of edu­ca­tion­al pro­gram will make the mar­ket­ing degree worth it. The best under­grad­u­ate mar­ket­ing schools are out there and wait­ing for appli­cants who want to move on to viable, lucra­tive, and ful­fill­ing mar­ket­ing careers.

Relat­ed Rankings:

• Best Bach­e­lor’s in Mar­ket­ing Degree Programs
• Best Online Mar­ket­ing Degree Bach­e­lor’s Programs
• Fastest Online Mar­ket­ing Degree Bach­e­lor’s Programs
• Most Afford­able Online Mar­ket­ing Degree Bach­e­lor Programs

Accreditation for Business Schools and Marketing Programs

Numer­ous mar­ket­ing degree schools and pro­grams exist. To find the best schools or pro­grams, appli­cants need to first pay atten­tion to the program’s offi­cial sta­tus and busi­ness accreditation.

If a school or pro­gram lacks prop­er cre­den­tials, then it is a red flag for appli­cants to stay far away from that par­tic­u­lar pro­gram. Busi­ness and mar­ket­ing accred­i­ta­tion means the pro­gram or school means the very high stan­dards set by the prop­er accred­i­ta­tion bodies.

Start with region­al accred­i­ta­tion. This means the pro­gram or school meets the edu­ca­tion stan­dards set by the US Dept. of Edu­ca­tion. Region­al accred­i­ta­tion comes from one of the region­al accred­it­ing orga­ni­za­tions rec­og­nized by the CHEA, Coun­cil for High­er Edu­ca­tion Accreditation.

Beyond the region­al accred­i­ta­tion, the appli­cant must ascer­tain if the school or pro­gram con­tains the spe­cial­ized busi­ness accred­i­ta­tion that specif­i­cal­ly applies to busi­ness and mar­ket­ing programs.

Busi­ness and mar­ket­ing accred­i­ta­tion can come from a num­ber of nation­al­ly-rec­og­nized orga­ni­za­tions. Gen­er­al­ly, there are three main orga­ni­za­tions ded­i­cat­ed to busi­ness accreditation.

AACSB accred­i­ta­tion comes from The Asso­ci­a­tion to Advance Col­le­giate Schools of Busi­ness. AACSB accred­it­ed schools offer a pres­ti­gious degree rec­og­nized by most indus­try employ­ers. AACSB accred­i­ta­tion stan­dards are high and dri­ven by indus­try professionals.

Find­ing AACSB accred­it­ed busi­ness schools means an appli­cant is already look­ing for high-qual­i­ty edu­ca­tion with a focus on research-dri­ven knowl­edge. AACSB accred­it­ed busi­ness schools typ­i­cal­ly rank among some of the best schools avail­able for earn­ing a mar­ket­ing degree.

Appli­cants should under­stand that AACSB accred­i­ta­tion is always note­wor­thy, but the rep­u­ta­tion of the school or pro­gram also mat­ters. AACSB accred­it­ed schools are not all the same.

Even with that AACSB accred­i­ta­tion, the school may not offer the best fit for all appli­cants. If an appli­cant only sees an ACBSP accred­i­ta­tion sta­tus, that school can work just as well for their needs.

IACBE accred­i­ta­tion comes from the Inter­na­tion­al Assem­bly for Col­le­giate Busi­ness Edu­ca­tion. Schools and pro­grams with IACBE accred­i­ta­tion tend to have an out­comes-based approach to education.

This means the edu­ca­tion at a school with IACBE accred­i­ta­tion will drill down on pre­cise knowl­edge geared towards imme­di­ate prac­ti­cal use. In oth­er words, appli­cants will deal with less mar­ket­ing the­o­ry and more prac­ti­cal mar­ket­ing knowl­edge usage.

Accred­i­ta­tion is impor­tant, but it is not the only cri­te­ria to an appli­cant should use for judg­ing the worth of a mar­ket­ing degree pro­gram. Still, appli­cants can nar­row their search immense­ly from the start by only look­ing at pro­grams with busi­ness accreditation.

What Are the Different Types of Marketing Bachelor’s Degrees?

Mar­ket­ing can rep­re­sent a major or minor, and many mar­ket­ing con­cen­tra­tions exist. The dif­fer­ent types of mar­ket­ing degrees often have to do with the spe­cial­iza­tion an appli­cant wants to pur­sue when choos­ing a bach­e­lor’s in mar­ket­ing degree.

For exam­ple, it is pos­si­ble to earn a bach­e­lor’s in mar­ket­ing, but it is also pos­si­ble to pur­sue a bach­e­lor’s in adver­tis­ing, which is also one of the many mar­ket­ing con­cen­tra­tions. Equal­ly, an appli­cant can choose a busi­ness pro­gram that has a mar­ket­ing concentration:

• Bach­e­lor of Busi­ness Admin­is­tra­tion — BBA pro­grams, like their mas­ter’s coun­ter­part the MBA, include heavy course­work in areas like eco­nom­ics, finance, math­e­mat­ics, and statistics.
• BS in Busi­ness Admin­is­tra­tion — The BS in Busi­ness Admin­is­tra­tion, like the BBA, will focus large­ly on the tech­ni­cal aspects of busi­ness lead­er­ship. A Mar­ket­ing con­cen­tra­tion pre­pares stu­dents for man­age­r­i­al and admin­is­tra­tive roles, rather than cre­at­ing mar­ket­ing campaigns.

Mar­ket­ing degree col­leges may offer all these options, and so will online mar­ket­ing cours­es. With so many choic­es and an equal amount of bach­e­lor in mar­ket­ing abbre­vi­a­tion let­ters, appli­cants can become a lit­tle con­fused as to what they should choose.

For exam­ple, even with a ded­i­cat­ed mar­ket­ing degree, appli­cants will have to con­sid­er if they want a Bach­e­lor of Sci­ence in Mar­ket­ing or a Bach­e­lor of Arts Mar­ket­ing degree.

• BS in Mar­ket­ing – The bach­e­lor of sci­ence in mar­ket­ing offers a larg­er focus on math, sci­ence, and tech. Ide­al for stu­dents who want an approach more focused on a spe­cif­ic mar­ket­ing dis­ci­pline or industry.
• BA in Mar­ket­ing – The bach­e­lor of arts in mar­ket­ing offers a larg­er focus on human­i­ties. Ide­al for stu­dents that want a more broad mar­ket­ing approach they can apply to a vari­ety of dis­ci­plines or industries.

An online mar­ket­ing degree from accred­it­ed online mar­ket­ing cours­es also come with these mar­ket­ing con­cen­tra­tions and options such as choos­ing a bach­e­lor’s of sci­ence in mar­ket­ing or a BA in marketing.

How­ev­er, appli­cants may find it eas­i­er to choose one of the many online mar­ket­ing cours­es that have a strict path for their degree. If an appli­cant knows the types of mar­ket­ing degrees that appeal to them, they can nar­row their choice to just those programs.

In addi­tion, many online mar­ket­ing cours­es and oth­er mar­ket­ing pro­grams offer con­cen­tra­tions that are part of the degree. For exam­ple, appli­cants can choose col­leges with dig­i­tal mar­ket­ing major programs.

Stu­dents can pur­sue a ded­i­cat­ed bach­e­lor’s in adver­tis­ing school, or check to see if the mar­ket­ing man­ag­er degree require­ment fits with their goals. Mar­ket­ing degree col­leges and online mar­ket­ing cours­es are plen­ti­ful, so appli­cants should not wor­ry they will not find the right fit for their career objectives.

Col­leges with dig­i­tal mar­ket­ing major pro­grams are very pop­u­lar at the moment because dig­i­tal mar­ket­ing has become almost a neces­si­ty for prac­ti­cal­ly every busi­ness. But, an online mar­ket­ing degree or mar­ket­ing bach­e­lor degree from a school does not have to fit a cur­rent trend.

Appli­cants should have a good idea of what they want from their degree, and then pur­sue the path that coin­cides with that. They should also pay close atten­tion to the mar­ket­ing major descrip­tion of any par­tic­u­lar school or pro­gram. The mar­ket­ing major descrip­tion will clue them in on what they will gain from that par­tic­u­lar type of mar­ket­ing degree.

Some things you can add to your skill set and know how in a degree pro­gram (and boost your earn­ing poten­tial) include:

• Project man­age­ment
• Con­sumer behavior
• Mar­ket­ing strategies

Mar­ket­ing grad­u­ates will be expert at imple­ment­ing ana­lyt­i­cal skills, but soft skills like com­mu­ni­ca­tion skills are also crucial.

Are There Any Online Marketing Degree Programs?

Yes, appli­cants can def­i­nite­ly receive their bach­e­lor’s in mar­ket­ing online. Tremen­dous amounts of dig­i­tal mar­ket­ing class­es online exist, and this is espe­cial­ly true of dig­i­tal mar­ket­ing class­es online. As dig­i­tal mar­ket­ing exists most­ly in the online realm, it makes sense that the best online dig­i­tal mar­ket­ing cours­es are found on the internet.

For peo­ple look­ing for an accel­er­at­ed mar­ket­ing degree online is the best place to go. How­ev­er, the best online dig­i­tal mar­ket­ing cours­es are not always what peo­ple are look­ing for. Dig­i­tal mar­ket­ing is a good con­cen­tra­tion, but appli­cants can just as eas­i­ly find every oth­er mar­ket­ing con­cen­tra­tion through an online mar­ket­ing degree program.

An online mar­ket­ing bach­e­lor degree from an accred­it­ed pro­gram holds just as much impor­tance to indus­try employ­ers as a mar­ket­ing degree from any oth­er school. For many peo­ple, an afford­able online mar­ket­ing degree makes the most sense. An online mar­ket­ing bach­e­lor degree offers appli­cants a lot more room to achieve their goals on their own time.

For exam­ple, for those seek­ing the fastest online busi­ness degree, then obtain­ing a mar­ket­ing bach­e­lor degree online is the best solu­tion. For some­one who needs more flex­i­bil­i­ty or time to achieve their degree, there is a bach­e­lor’s in mar­ket­ing online pro­gram to accom­mo­date them.

Whether it is the fastest online busi­ness degree or a slow and steady approach towards a mar­ket­ing bach­e­lor degree online offers an incred­i­ble amount of solu­tions. In addi­tion, mar­ket­ing degree online free resources and cours­es are plentiful.

The Benefits of Marketing Certification Programs

Cer­ti­fi­ca­tion is not always nec­es­sary in the mar­ket­ing indus­try, but cer­tain mar­ket­ing cer­ti­fi­ca­tion pro­grams can cer­tain­ly give appli­cants a def­i­nite advan­tage. In addi­tion, cer­tain cer­ti­fi­ca­tions indi­cate an appli­cant has a set of skills that make them ide­al can­di­dates for cer­tain posi­tions or mar­ket­ing duties.

Dozens of mar­ket­ing cer­ti­fi­ca­tion types exist, with just as many mar­ket­ing cer­ti­fi­ca­tion pro­grams to facil­i­tate the train­ing and achiev­ing of those cer­ti­fi­ca­tions. With­in each con­cen­tra­tion or mar­ket­ing indus­try, there is a whole world of poten­tial cer­ti­fi­ca­tions some­one can pick up.

Appli­cants should not over­bur­den them­selves by chas­ing every pos­si­ble cer­ti­fi­ca­tion they can. Instead, they should con­cen­trate on those cer­ti­fi­ca­tions that can give them the most ben­e­fit in their cho­sen con­cen­tra­tion or field.

For exam­ple, for a dig­i­tal mar­ket­ing cer­tifi­cate Google offers a num­ber of options. Maybe most impor­tant of those options is the Google AdWords certification.

Google ads are the king of online adver­tis­ing, so know­ing the ins and outs of the AdWords pro­gram can help any­one who needs a dig­i­tal mar­ket­ing cer­tifi­cate Google pro­vides. How­ev­er, Google AdWords cer­ti­fi­ca­tion is only one of many mar­ket­ing cer­ti­fi­ca­tion pro­grams avail­able to dig­i­tal marketers.

In fact, for every pop­u­lar plat­form, there are like­ly mar­ket­ing cer­ti­fi­ca­tion pro­grams specif­i­cal­ly designed for that appli­ca­tion. Con­sid­er Hub­Spot cer­ti­fi­ca­tion, Hoot­suite cer­ti­fi­ca­tions, and even social media mar­ket­ing certification.

The certs can break down even fur­ther, as social media mar­ket­ing cer­ti­fi­ca­tion can also mean indi­vid­ual certs for spe­cif­ic social media plat­forms. Often, mar­ket­ing cer­ti­fi­ca­tions free of charge exist as well.

Appli­cants seek­ing mar­ket­ing cer­ti­fi­ca­tion pro­grams should make sure the pro­gram comes from a rep­utable source. Many cer­ti­fi­ca­tions are out there that hold no mean­ing to any employ­er or poten­tial client. When­ev­er pos­si­ble, seek cer­ti­fi­ca­tions from a spe­cif­ic plat­form or a group autho­rized by a spe­cif­ic platform.

• Hub­Spot cer­ti­fi­ca­tion should come from the Hub­Spot Academy.
• Hoot­suite cer­ti­fi­ca­tions should come from the Hoot­suite Academy.
• Google AdWords cer­ti­fi­ca­tion should come from Google’s Acad­e­my for Ads.

Bar­ring that, make sure the cer­ti­fi­ca­tion comes from a group that holds a high rep­u­ta­tion and recog­ni­tion val­ue. These are only just a hand­ful of the types of cer­ti­fi­ca­tions out there. An appli­cant can even find many of these mar­ket­ing cer­ti­fi­ca­tions free. Nev­er­the­less, the afore­men­tioned types of cer­ti­fi­ca­tions rep­re­sent very sin­gu­lar and niche certifications.

A more robust pro­gram, such as the CAM Diplo­ma in Dig­i­tal Mar­ket­ing offers a full course to pre­pare some­one for every aspect of dig­i­tal mar­ket­ing. The CAM Diplo­ma in Dig­i­tal Mar­ket­ing is a high­ly rec­og­nized pro­gram and cer­ti­fi­ca­tion from it will put any­one in a good posi­tion for tak­ing on dig­i­tal mar­ket­ing duties in any capacity.

Mar­ket­ing cer­ti­fi­ca­tions are not just for dig­i­tal mar­ket­ing. Appli­cants should seek out the pres­ti­gious cer­ti­fi­ca­tions and pro­grams that can help them get ahead in their cho­sen mar­ket­ing concentration.

Careers in Marketing

Mar­ket­ing careers exist at every lev­el of every busi­ness. That is not an exag­ger­a­tion. Lit­er­al­ly, any busi­ness can make use of some­one with mar­ket­ing expe­ri­ence. This also applies to indi­vid­ual peo­ple who want to start a busi­ness or expand the reach of their prod­uct, ser­vice, or brand. Mar­ket­ing degree jobs and career oppor­tu­ni­ties in mar­ket­ing are everywhere.

Some­one with a mar­ket­ing degree does not have to set­tle for estab­lished mar­ket­ing degree jobs if they would rather cre­ate their own entre­pre­neur­ial path. Nev­er­the­less, there are many mar­ket­ing degree jobs and entry-lev­el jobs for mar­ket­ing majors just enter­ing the field. High-pay­ing jobs with a mar­ket­ing degree are also pos­si­ble ear­li­er on.

Career oppor­tu­ni­ties in mar­ket­ing and busi­ness mar­ket­ing degree jobs can include:

• Adver­tis­ing managers
• Adver­tis­ing spe­cial­ists and managers
• Brand man­agers
• Con­tent mar­ket­ing spe­cial­ists and managers
• Dig­i­tal mar­ket­ing spe­cial­ists and managers
• E‑commerce mar­ket­ing specialists
• Inbound and out­bound marketing
• Mar­ket research analyst
• Mar­ket­ing Spe­cial­ists, ana­lysts, and managers
• Pro­mo­tions manager
• Pub­lic rela­tions spe­cial­ists and managers
• Social media managers
• Copy­writer
• Sales man­ag­er
• Search engine opti­miza­tion (SEO)
• Fundrais­ing managers
• Media plan­ner
• Sales rep­re­sen­ta­tive
• Mar­ket­ing assistant
• Mar­ket­ing analyst
• Account exec­u­tive
• Event plan­ner
• Prod­uct mar­ket­ing manager
• Prod­uct Development
• Chief mar­ket­ing officer

All of these and many more posi­tions and career paths are bachelor’s in mar­ket­ing jobs. Just like oth­er bachelor’s in mar­ket­ing jobs, these posi­tions can rep­re­sent entry-lev­el jobs for mar­ket­ing majors or high-pay­ing jobs with a mar­ket­ing degree in hand.

Busi­ness mar­ket­ing degree jobs are also present in oth­er indus­tries. For those won­der­ing how to start a career in mar­ket­ing, it is as easy as earn­ing the degree then ven­tur­ing out.

BBA in mar­ket­ing jobs tend to con­sist of busi­ness mar­ket­ing and man­age­ment jobs. An adver­tis­ing degree can help with a sales and mar­ket­ing career path. Appli­cants can find BBA in mar­ket­ing jobs just as eas­i­ly as they can find mar­ket­ing bach­e­lor degree jobs.

That means appli­cants should not assume that just because they chose a par­tic­u­lar con­cen­tra­tion, they are barred from oth­er mar­ket­ing job types. When try­ing to fig­ure out how to start a career in mar­ket­ing, appli­cants should pay atten­tion to the mar­ket­ing career descrip­tion. That mar­ket­ing career descrip­tion can have a lot of over­lap with var­i­ous forms of mar­ket­ing, not just a sin­gu­lar discipline.

Gen­er­al­ly, a tra­di­tion­al mar­ket­ing career will start with an entry-lev­el posi­tion. Typ­i­cal­ly, these will con­sist of posi­tions that have the word coor­di­na­tor or spe­cial­ist in them such as account coor­di­na­tor, social media coor­di­na­tor, or mar­ket­ing specialist.

As the appli­cant learns and grows in the posi­tion, they will move on to more inter­me­di­ate posi­tions, such as those that end in man­ag­er. In some cas­es, the entry-lev­el posi­tion title will rep­re­sent an inter­me­di­ate posi­tion depend­ing on where the appli­cant works.

For exam­ple, a social media coor­di­na­tor may actu­al­ly have all the duties of a social media man­ag­er. When look­ing at mar­ket­ing career descrip­tions, it is impor­tant to take note of the spe­cif­ic duties involved, not just the title of the posi­tion. Appli­cants should know what they are get­ting into, and make sure the com­pen­sa­tion match­es up with the duties.

The next step up from man­age­r­i­al duties is the direc­tor posi­tions. Just as before, man­agers can find them­selves han­dling direc­tor-lev­el duties. This is espe­cial­ly true of small­er mar­ket­ing oper­a­tions and def­i­nite­ly true of entre­pre­neur­ial careers.

Marketing Degree Salary Expectations

A mar­ket­ing degree salary can vary wide­ly depend­ing on the indus­try, loca­tion, and many oth­er fac­tors asso­ci­at­ed with the job. The types of mar­ket­ing jobs and salary offered for them are not always con­sis­tent across the board. We turn to the U.S. Bureau of Labor Sta­tis­tics (BLS) for information.

Gen­er­al­ly, whichev­er form of mar­ket­ing is most in demand at the moment will pay the high­est bach­e­lor’s in mar­ket­ing salary. One key dif­fer­ence is the preva­lence of dig­i­tal marketing.

Since a lot of dig­i­tal mar­ket­ing occurs online, the dig­i­tal mar­ket­ing degree salary can often remain steady across mul­ti­ple regions. This is espe­cial­ly true for those who start their own dig­i­tal mar­ket­ing busi­ness­es, and so can set their own mar­ket­ing degree salary requirements.

Still, it is pos­si­ble to see the types of mar­ket­ing jobs and salary by indi­vid­ual posi­tions. For exam­ple, the medi­an annu­al salary for a mar­ket­ing man­ag­er is $131k, but the aver­age is more like $61k. The medi­an for a mar­ket­ing spe­cial­ist is $62.5k. The aver­age entry-lev­el mar­ket­ing asso­ciate salary sits at $44k, but can range up to $63k at the high end.

Appli­cants will quick­ly find there are many vari­ables when it comes to a bach­e­lor’s in mar­ket­ing salary. A mar­ket­ing degree jobs salary can also come in at very high num­bers as well.

Glob­al mar­ket­ing man­agers have an aver­age salary of $103k. Not all of these mar­ket­ing bach­e­lor degree salary num­bers are set in stone. Job seek­ers look­ing for a decent mar­ket­ing degree jobs salary should def­i­nite­ly keep their eyes open for oppor­tu­ni­ties, as they come and go very quickly.

The longer some­one stays on their mar­ket­ing career path, the more mon­ey they can expect to earn over­time. For the inex­pe­ri­enced who are start­ing from the entry-lev­el, the best way to earn the high­est salary the fastest is to start build­ing cre­den­tials from the very start.

While still in school, a mar­ket­ing degree stu­dent can start to do a num­ber of things to increase their chances at a high­er salary when they grad­u­ate. For exam­ple, they can look for entry-lev­el jobs that do not require a bach­e­lor’s to rack up some expe­ri­ence. They can start work­ing on cer­ti­fi­ca­tions, as many of the cer­ti­fi­ca­tions avail­able do not require a degree to earn.

Stu­dents can even start try­ing their hand at dig­i­tal mar­ket­ing endeav­ors online. All of these things will serve to give a stu­dent expe­ri­ence and self-guid­ed train­ing they can use to boost their resumes when they are look­ing for employ­ment after grad­u­a­tion. Intern­ships are also avail­able with many mar­ket­ing firms.

In some cas­es, tak­ing on that ear­ly expe­ri­ence can help grad­u­ates earn the high­er end of the entry-lev­el salary spec­trum from the start. Grad­u­ates who build up ade­quate expe­ri­ence can even present them­selves as man­ag­er mate­r­i­al, and go straight to mar­ket­ing man­age­ment jobs.

Professional Organizations in Marketing and Advertising

As with any indus­try, the mar­ket­ing indus­try con­tains numer­ous mar­ket­ing pro­fes­sion­al orga­ni­za­tions. The Amer­i­can Mar­ket­ing Asso­ci­a­tion (AMA) is one of the most well-known mar­ket­ing pro­fes­sion­al orga­ni­za­tions. Some oth­er orga­ni­za­tions include:

• Asso­ci­a­tion of Inter­na­tion­al Prod­uct Mar­ket­ing and Man­age­ment (AIPMM)
• Asso­ci­a­tion of Nation­al Advertisers
• Asso­ci­a­tion of Net­work Mar­ket­ing Pro­fes­sion­als (ANMP)
• Legal Mar­ket­ing Asso­ci­a­tion (LMA)
• Nation­al Asso­ci­a­tion of Sales Professionals
• Sales and Mar­ket­ing Exec­u­tives International
• Social Media Club
• Soci­ety for Mar­ket­ing Pro­fes­sion­al Ser­vices (SMPS)
• eMar­ket­ing Association

Many oth­er pro­fes­sion­al orga­ni­za­tions exist. Mar­ket­ing degree hold­ers can also seek local pro­fes­sion­al orga­ni­za­tions as well. In addi­tion, many oth­er orga­ni­za­tions exist for spe­cif­ic nich­es or sin­gu­lar con­cen­tra­tions under the mar­ket­ing umbrella.

These mar­ket­ing pro­fes­sion­al orga­ni­za­tions offer a host of ben­e­fits to their mem­bers. One of the main ben­e­fits comes with the abil­i­ty to net­work with oth­er pro­fes­sion­als in the industry.

This can give appli­cants the abil­i­ty to pick the brains of the best and the bright­est. Also, forg­ing con­nec­tions can turn into increased oppor­tu­ni­ties, bet­ter job offers, and infor­ma­tion that can help some­one boost their mar­ket­ing career.

Pro­fes­sion­al orga­ni­za­tions give mem­bers the abil­i­ty to learn more about their indus­try and craft through con­tin­u­ing edu­ca­tion oppor­tu­ni­ties sem­i­nars, webi­na­rs, pre­sen­ta­tions, and oth­er mate­ri­als. For job seek­ers, the mar­ket­ing pro­fes­sion­al asso­ci­a­tions are often the first to post job oppor­tu­ni­ties that are not avail­able through tra­di­tion­al job mar­kets and search­es. In fact, many of the senior mem­bers of these orga­ni­za­tions are job creators.

Peo­ple on a mar­ket­ing career path should def­i­nite­ly con­sid­er join­ing a pro­fes­sion­al orga­ni­za­tion or two. That mem­ber­ship can make an incred­i­ble amount of dif­fer­ence in their careers.

These orga­ni­za­tions are often at the fore­front of what’s going on in the indus­try. Mem­bers will often rep­re­sent those who are first to know about changes and chal­lenges that oth­ers won’t hear about until far later.