15 Best Online Marketing Degree Bachelor’s Programs

It’s been said that mar­ket­ing is the new jour­nal­ism, and it’s a provoca­tive state­ment with a grain of truth — while peo­ple used to get their news from jour­nal­ists, just as often today we get our news from mar­ket­ing. In the 21st cen­tu­ry, mar­ket­ing sat­u­rates every indus­try and every medi­um, and jobs are plen­ti­ful. After all, until we have AI that can cre­ate mar­ket­ing con­tent with­out any human input, it takes a per­son to write copy, design ads, and devel­op mar­ket­ing cam­paigns. The Bureau of Labor Sta­tis­tics sees the job mar­ket for mar­ket­ing man­agers grow­ing by 10% over the next decade.

For work­ing adults look­ing to put their cre­ativ­i­ty and design smarts to new (and lucra­tive) use in mar­ket­ing, an online mar­ket­ing bach­e­lor degree could be the way to go. The con­ve­nience of an online mar­ket­ing degree gives work­ing adults the oppor­tu­ni­ty to com­plete their degree while still work­ing, incor­po­rat­ing their new learn­ing into their day to day work at the same time they are prepar­ing for the next step in their career. For future mar­ket­ing pro­fes­sion­als look­ing for the best options, Bachelor’s Degree Cen­ter has ranked the best mar­ket­ing bach­e­lor degree online pro­grams in the US.

Methodology: Ranking the Best Online Marketing Bachelor Degree Programs

To find the best mar­ket­ing bach­e­lor degree online pro­grams, Bachelor’s Degree Cen­ter began by search­ing out accred­it­ed, rep­utable online pro­grams that have made their name in dis­tance edu­ca­tion. From our ini­tial list, we ranked pro­grams accord­ing to five cri­te­ria: Cost, Rep­u­ta­tion, Alum­ni Salary, Grad­u­a­tion Rate, and Job Place­ment. We drew our data from Col­lege Score­card, IPEDS, and Niche.

BDC fea­tures only region­al­ly accred­it­ed pro­grams in the Best Online Mar­ket­ing Degree Bachelor’s Pro­grams for 2019; many pro­grams are also accred­it­ed by the AACSB or IACBE.

1. Washington State University-Global Campus

The Wash­ing­ton State Uni­ver­si­ty-Glob­al Cam­pus BS in Busi­ness Admin­is­tra­tion degree pro­gram offers a major in mar­ket­ing. In WSU’s dis­tance learn­ing for­mat, stu­dents must meet the same rig­or­ous stan­dards as stu­dents attend­ing on-cam­pus. This online mar­ket­ing degree pre­pares grad­u­ates for careers in a vari­ety of gov­ern­men­tal orga­ni­za­tions and busi­ness ven­tures. WSU Global’s Bach­e­lors in Mar­ket­ing online pro­gram has received accred­i­ta­tion from the Asso­ci­a­tion to Advance Col­le­giate Schools of Busi­ness (AACSB). A mar­ket­ing major must com­plete 120-semes­ter hours to graduate.

Wash­ing­ton State Uni­ver­si­ty was estab­lished in 1890 as a result of the Mor­rill Land Act. In 2012, Wash­ing­ton State University’s Glob­al Cam­pus was cre­at­ed to open access to the school’s qual­i­ty edu­ca­tion. WSU Global’s dis­tance learn­ing plat­form is designed to cre­ate an online meet­ing place where dis­tance learn­ers can con­nect and learn with oth­er students.

Degree: BABA in Marketing

Inter­est­ed in an online mar­ket­ing degree? Click to learn more!

2. Colorado State University-Global Campus

The Col­orado State Uni­ver­si­ty-Glob­al Cam­pus BS in Mar­ket­ing degree pro­gram can be com­plet­ed entire­ly online. A mar­ket­ing bach­e­lor degree online, such as CSU-Global’s, pre­pares grad­u­ates to think ana­lyt­i­cal­ly and under­stand the process of sales. The Asso­ci­a­tion to Advance Col­le­giate Schools of Busi­ness (AACSB) ful­ly accred­its Col­orado State Uni­ver­si­ty-Glob­al Cam­pus’ online mar­ket­ing degree pro­gram. Degree can­di­dates must suc­cess­ful­ly com­plete 120-cred­it hours, which include ten 3‑credit class­es required by this mar­ket­ing degree. CSU-Global’s mar­ket­ing pro­gram allows a stu­dent to choose from 21 specializations.

Col­orado State Uni­ver­si­ty-Glob­al Cam­pus, which was estab­lished in 2007, and is an accred­it­ed online uni­ver­si­ty that serves as an exten­sion of the state’s Col­orado State Uni­ver­si­ty sys­tem. Degree grad­u­ates opt for either a bur­gundy or gold track, which deter­mines the class sched­ules and avail­abil­i­ty. CSU-Glob­al has received accred­i­ta­tion from the High­er Learn­ing Commission.

Degree: BS in Marketing

Inter­est­ed in an online mar­ket­ing degree? Click to learn more!

3. Temple University

Tem­ple University’s online Bach­e­lor in Busi­ness Admin­is­tra­tion with a con­cen­tra­tion in mar­ket­ing degree pro­gram comes from the trust­ed Fox School of Busi­ness & Man­age­ment. Course­work pre­pares stu­dents for careers in mar­ket­ing by cov­er­ing Mar­ket­ing Strate­gies, Sup­ply Chain Man­age­ment, Per­for­mance Met­rics, Con­sumer Insights, and Sales Force Effec­tive­ness. Tem­ple’s online mar­ket­ing degree requires stu­dents to com­plete 21-cred­it hours of course­work. The com­plete online mar­ket­ing bach­e­lor degree requires the com­ple­tion of 120-cred­it hours to graduate.

Tem­ple Uni­ver­si­ty is a state-relat­ed school that was estab­lished in 1884. The school’s main 110+-acre urban cam­pus (includ­ing sev­en satel­lite cam­pus­es) is home to more than 40,000 under­grad­u­ate and post­grad­u­ate stu­dents. Tem­ple oper­ates with 20 colleges/schools across sev­er­al satel­lite cam­pus­es in Penn­syl­va­nia, with two inter­na­tion­al satel­lite cam­pus­es in Japan and Rome, Italy. Study abroad oppor­tu­ni­ties are avail­able in eleven coun­tries around the world.

Degree: BBA in Marketing

Inter­est­ed in an online mar­ket­ing degree? Click to learn more!

4. Oregon State University — eCampus

The Ore­gon State Uni­ver­si­ty eCam­pus offers a BA/BS in Busi­ness Admin­is­tra­tion degree pro­gram with a mar­ket­ing con­cen­tra­tion. This four-year online mar­ket­ing bach­e­lor degree pro­gram requires the com­ple­tion of 180-cred­it units to grad­u­ate. OSU’s online mar­ket­ing degree has received accred­i­ta­tion from the Asso­ci­a­tion to Advance Col­le­giate Schools of Busi­ness (AACSB). Course­work includes Busi­ness, Hos­pi­tal­i­ty, Mar­ket­ing, Logis­tics, and Retail Man­age­ment, among oth­ers. The online pro­gram is a great way for work­ing learn­ers to earn their bac­calau­re­ate degree in marketing.

Ore­gon State Uni­ver­si­ty was estab­lished in 1868 as an agri­cul­ture and engi­neer­ing school under the Mor­rill Land Act. The school holds the dis­tinc­tion of being one of three oth­er insti­tu­tions of high­er learn­ing (Cor­nell and Penn State) that are land-grant, space-grant, sun-grant, and sea-grant uni­ver­si­ties. OSU’s 400-acre cam­pus is locat­ed in a ‘col­lege town’ atmos­phere that is home to near­ly 31,000 students.

Degree: BA or BS in Busi­ness Admin­is­tra­tion — Marketing

Inter­est­ed in an online mar­ket­ing degree? Click to learn more!

5. University of Minnesota Crookston

The Uni­ver­si­ty of Min­neso­ta Crook­ston BS in Mar­ket­ing degree pro­gram can be com­plet­ed entire­ly online. UMC Crookston’s online mar­ket­ing degree requires stu­dents to com­plete 120-cred­it hours, with a min­i­mum of 62-cred­it hours with­in the mar­ket­ing con­cen­tra­tion. Course­work for the mar­ket­ing bach­e­lor degree online pro­gram includes Mar­ket Research, Sales Pro­mo­tions, Inter­net Mar­ket­ing, Ethics, and Con­sumer Behav­ior, among oth­ers. UMC Crookston’s mar­ket­ing pro­gram offers a gen­er­ous trans­fer pol­i­cy for those stu­dents who have earned an associate’s degree pri­or to application.

The Uni­ver­si­ty of Min­neso­ta Crook­ston was estab­lished in 1966 through a Min­neso­ta leg­is­la­ture act that fund­ed the con­struc­tion of research farms in the Red Riv­er Val­ley agri­cul­ture region. The school is one of five mem­ber-schools that make up the Uni­ver­si­ty of Min­neso­ta sys­tem. UMC’s rur­al 100+-acre is home to near­ly 2,000 stu­dents. UMC offers 34 bac­calau­re­ate pro­grams in the areas of busi­ness, Math, Sci­ence, Nat­ur­al Resources and Lib­er­al Arts.

Degree: BS in Marketing

Inter­est­ed in an online mar­ket­ing degree? Click to learn more!

6. Central Michigan University

Cen­tral Michi­gan University’s online Bach­e­lor of Sci­ence in Busi­ness Admin­is­tra­tion, with a con­cen­tra­tion in mar­ket­ing degree pro­gram, comes from the CMU Glob­al Cam­pus. The flex­i­ble for­mat for this online mar­ket­ing degree pro­gram is a great fit for those stu­dents with lim­it­ed time to devote to week­ly stud­ies. Grad­u­ates enter the work­force pre­pared for careers as a Dig­i­tal Mar­keter, a Busi­ness Ana­lyst, a Social Media Direc­tor, or a Project Coor­di­na­tor, among others.

Cen­tral Michi­gan Uni­ver­si­ty was estab­lished in 1892 as a teacher’s col­lege. Cen­tral Michi­gan Uni­ver­si­ty is a pub­lic insti­tu­tion of high­er learn­ing — one of Michigan’s largest uni­ver­si­ties, and one of the country’s top 100 largest schools. More than 20,000 stu­dents attend class­es on cam­pus, with anoth­er 7,000 stu­dents study­ing online around the world. CMU oper­ates with eight colleges/schools that offer degrees in Busi­ness, Edu­ca­tion, Health, Med­i­cine, Sci­ence, and Lib­er­al Arts. Cen­tral Michi­gan Uni­ver­si­ty offers more than three hun­dred aca­d­e­m­ic pro­grams at a bac­calau­re­ate, grad­u­ate and doc­tor­ate level.

Degree: BSBA in Marketing

7. Maryville University of St Louis

The Maryville Uni­ver­si­ty of St Louis offers a BS in Mar­ket­ing degree pro­gram that can be com­plet­ed entire­ly online. Appli­cants for the Maryville online mar­ket­ing degree pro­gram are not required to sub­mit an SAT/ACT result to be accept­ed. Maryville offers a gen­er­ous trans­fer pol­i­cy and pro­vides stu­dents with three start dates each year. The Accred­i­ta­tion Coun­cil for Busi­ness Schools and Programs(ACBSP) has accred­it­ed Maryville’s mar­ket­ing pro­gram. Addi­tion­al­ly, Forbes and Kiplinger’s rec­og­nize Maryville’s mar­ket­ing degree as among the top pro­grams offered in the country.

The Maryville Uni­ver­si­ty of St Louis was estab­lished in 1872 by the Soci­ety of the Sacred Heart. Maryville Uni­ver­si­ty of St Louis’ sub­ur­ban cam­pus is home to near­ly 6,500 stu­dents study­ing for more than 91 degrees offered by the school.

Degree: BS in Marketing

Inter­est­ed in an online mar­ket­ing degree? Click to learn more!

8. University of Alabama in Birmingham

The Uni­ver­si­ty of Alaba­ma at Birmingham’s BS in Mar­ket­ing degree pro­gram can be com­plet­ed entire­ly online with all the resources of the Col­lat School of Busi­ness. The Asso­ci­a­tion to Advance Col­le­giate Schools of Busi­ness (AACSB) ful­ly accred­its UAB’s online mar­ket­ing degree pro­gram. UAB offers stu­dents a gen­er­ous trans­fer cred­it pol­i­cy when apply­ing. Course­work includes Mar­ket­ing Com­mu­ni­ca­tions, Sales Pro­mo­tions & Tech­niques, E‑commerce, and Research Meth­ods. US News rec­og­nizes UAB among the top 100 online bac­calau­re­ate programs.

The Uni­ver­si­ty of Alaba­ma at Birm­ing­ham was estab­lished in 1969. UAB is one of three mem­ber schools with­in the Uni­ver­si­ty of Alaba­ma sys­tem. UAB holds the dis­tinc­tion of being the largest employ­er in the state of Alaba­ma as its employ­ees’ account for 1 of 33 jobs in the state. UAB is a four-year pub­lic insti­tu­tion of high­er learn­ing that is rec­og­nized in many areas as a leader in education.

Degree: BS in Marketing

Inter­est­ed in an online mar­ket­ing degree? Click to learn more!

9. Florida International University

The Kirk Lan­don Under­grad­u­ate School of Busi­ness offers Flori­da Inter­na­tion­al University’s Bach­e­lor of Busi­ness Admin­is­tra­tion degree pro­gram with a spe­cial­ized con­cen­tra­tion in mar­ket­ing that can be com­plet­ed entire­ly online. Grad­u­ates are pre­pared to enter the many facets of the mar­ket­ing indus­try that include Pub­lic Rela­tions, Mar­ket Research, E‑marketing, Social Media, and Retail. FIU’s online mar­ket­ing degree pro­gram requires the com­ple­tion of 120-cred­it hours to grad­u­ate. Online stu­dents enrolled in FIU’s online mar­ket­ing bach­e­lor degree each pair with their own career coach.

Flori­da Inter­na­tion­al Uni­ver­si­ty was estab­lished in 1965 to meet the needs of Mia­mi res­i­dents, where there was no pub­lic high­er edu­ca­tion options. Flori­da Inter­na­tion­al Uni­ver­si­ty one of the twelve mem­ber schools that com­prise the State Uni­ver­si­ty Sys­tem of Flori­da. FIU is con­sid­ered the largest uni­ver­si­ty in the south­ern por­tion of Flori­da and the sec­ond-largest in the state of Flori­da. The school’s two cam­pus­es are home to near­ly 57,000 students.

Degree: BBA in Marketing

Inter­est­ed in an online mar­ket­ing degree? Click to learn more!

10. Azusa Pacific University

Azusa Pacif­ic University’s Bach­e­lor in Busi­ness Admin­is­tra­tion degree includes a dig­i­tal mar­ket­ing spe­cial­ty pro­gram that is avail­able com­plete­ly online. APU’s online mar­ket­ing degree has received accred­i­ta­tion from the Inter­na­tion­al Assem­bly for Col­le­giate Busi­ness Edu­ca­tion (IACBE). Azusa Pacif­ic Uni­ver­si­ty requires degree can­di­dates to com­plete 120-cred­it units, with 72 through 75 ded­i­cat­ed to dig­i­tal mar­ket­ing. APU’s dig­i­tal mar­ket­ing pro­gram is designed to meet the needs of busy work­ing learn­ers and allows for up to 15 trans­fer cred­its. Grad­u­ates are pre­pared to become the future’s lead­ers and agents of change.

Azusa Pacif­ic Uni­ver­si­ty is a pri­vate uni­ver­si­ty that was estab­lished in 1899 in San Gabriel Val­ley. The school has an affil­i­a­tion with an Inter-denom­i­na­tion Chris­t­ian base. APU oper­ates with ten schools and col­leges. Azusa Pacif­ic University’s sub­ur­ban 100+-acre main cam­pus is home to near­ly 10,000 stu­dents and about 25 miles from Los Angeles.

Degree: BBA in Dig­i­tal Marketing

Inter­est­ed in an online mar­ket­ing degree? Click to learn more!

11. Regis University

Reg­is University’s BS in Mar­ket­ing degree pro­gram focus­es on a man­age­r­i­al per­spec­tive to effec­tive mar­ket­ing tech­niques. Reg­is’ online mar­ket­ing degree pro­gram, from the Col­lege of Busi­ness and Eco­nom­ics, requires the com­ple­tion of 120-cred­it hours spread among core require­ments, upper and low­er lev­el mar­ket­ing cours­es and elec­tives. Appli­cants must have a high school diplo­ma (or equiv­a­lent), work expe­ri­ence and cred­it hours to trans­fer from a region­al­ly accred­it­ed insti­tu­tion of high­er learning.

Reg­is Uni­ver­si­ty is a pri­vate insti­tu­tion of high­er learn­ing that was estab­lished in 1877. The school began and remains affil­i­at­ed with the Roman Catholic Church. Reg­is ranks con­sis­tent­ly in the top tier as one of the best schools in the west­ern area of the Unit­ed States. The school’s 90-acre cam­pus is home to near­ly 8,500 stu­dents. The school oper­ates five col­leges in the areas of Lib­er­al Stud­ies, Com­put­ers & IT, Busi­ness, and Health Pro­fes­sion­als. Dis­tin­guished schol­ars and lec­tur­ers who have spo­ken at the school include Desmond Tutu, the Dalai Lama, Elie Wiesel, and Lech Walesa.

Degree: BS in Marketing

Inter­est­ed in an online mar­ket­ing degree? Click to learn more!

12. University of Massachusetts Dartmouth

The Uni­ver­si­ty of Mass­a­chu­setts Dart­mouth BS in Mar­ket­ing degree pro­gram that is avail­able 100% online. UMass Dartmouth’s mar­ket­ing bach­e­lor degree online pro­gram course­work explores how and why con­sumers make deci­sions. Stu­dents grad­u­ate pre­pared to iden­ti­fy mar­ket­ing poten­tials, cre­ate mar­ket­ing strate­gies, inte­grate dig­i­tal options to mar­ket­ing fun­da­men­tals, and con­duct mar­ket research. UMass Dartmouth’s bach­e­lors in mar­ket­ing online pro­gram has received accred­i­ta­tion by the Asso­ci­a­tion to Advance Col­le­giate Schools of Busi­ness (AACSB).

UMass Dart­mouth was estab­lished in 1905. The school is one of the five mem­ber schools of the Uni­ver­si­ty of Mass­a­chu­setts sys­tem. The school oper­ates satel­lite cam­pus­es near­by in Fall Riv­er and New Bed­ford, but in recent years UMass Dart­mouth has earned nation­al recog­ni­tion for their ful­ly online degree programs.

Degree: BS in Marketing

Inter­est­ed in an online mar­ket­ing degree? Click to learn more!

13. Thomas Edison State University

Thomas Edi­son State University’s BS in Busi­ness Admin­is­tra­tion includes a mar­ket­ing degree pro­gram designed for work­ing learn­ers already employed by the mar­ket­ing indus­try. TESU’s bach­e­lor in mar­ket­ing online pro­gram requires the com­ple­tion of 120-cred­it units in order to grad­u­ate. Addi­tion­al­ly, stu­dents on track to earn their BSBA in mar­ket­ing must sub­mit a com­plete cap­stone project. TESU offers appli­cants with a gen­er­ous trans­fer pol­i­cy. TESU’s School of Busi­ness and Man­age­ment has received accred­i­ta­tion from the Accred­i­ta­tion Coun­cil for Busi­ness Schools and Pro­grams (ACBSP).

Thomas Edi­son State Uni­ver­si­ty was estab­lished in 1972 in New Jersey’s cap­i­tal city of Tren­ton. Thomas Edi­son State Uni­ver­si­ty is one of only eleven pub­lic insti­tu­tions of high­er learn­ing in the Gar­den State. The urban cam­pus is home to near­ly 18,000 stu­dents study­ing from the school’s five col­leges that offer Tech­nol­o­gy, Pub­lic Ser­vice, Nurs­ing, Busi­ness, and Arts & Sci­ences degrees.

Degree: BSBA in Marketing

Inter­est­ed in an online mar­ket­ing degree? Click to learn more!

14. Florida Institute of Technology

The Bisk Col­lege of Busi­ness offers Flori­da Insti­tute of Technology’s online BA in Busi­ness Admin­is­tra­tion degree pro­gram with a spe­cial­ty in mar­ket­ing. Stu­dents explore mar­ket­ing top­ics that include con­sumer behav­ior and strate­gic mar­ket­ing amid diverse set­tings. Grad­u­ates are pre­pared for careers as an Adver­tis­ing Man­agers, a Pub­lic Rela­tions Agent, a Social Media Man­ag­er, or a Research Ana­lyst. FIT’s online mar­ket­ing degree pro­gram has received accred­i­ta­tion from the Inter­na­tion­al Assem­bly for Col­le­giate Busi­ness Education(IACBE).

Flori­da Insti­tute of Tech­nol­o­gy is a pri­vate research high­er learn­ing insti­tu­tion that was estab­lished in 1958. FIT is locat­ed on Florida’s east­ern Atlantic coast in the small city of Mel­bourne. The school’s 125+-acre cam­pus is home to near­ly 5,500 stu­dents study­ing for degrees in Engi­neer­ing, Busi­ness, Lib­er­al Arts, and Aero­nau­tics. FIT is about fifty miles to the south of the Kennedy Space Center.

Degree: BABA in Marketing

Inter­est­ed in an online mar­ket­ing degree? Click to learn more!

15. University of Memphis Global

The Uni­ver­si­ty of Mem­phis Global’s Bach­e­lor in Busi­ness Admin­is­tra­tion degree pro­gram has received accred­i­ta­tion from the Asso­ci­a­tion to Advance Col­le­giate Schools of Busi­ness (AACSB). U of M Glob­al is the only insti­tu­tion of high­er learn­ing in the Mem­phis metro area to have earned this pres­ti­gious recog­ni­tion. Course­work includes Sales, Strate­gic Mar­ket­ing, Sup­ply Chain Man­age­ment, Con­sumer Behav­ior, and Con­sumer Behav­ior, among oth­ers. U of M’s BBA degree requires stu­dents to com­plete 120-cred­it units to grad­u­ate. The school offers incom­ing stu­dents the oppor­tu­ni­ty to trans­fer pre­vi­ous­ly earned cred­it from oth­er accred­it­ed uni­ver­si­ties and colleges.

The Gen­er­al Edu­ca­tion Bill set forth by the state’s leg­is­la­ture estab­lished the Uni­ver­si­ty of Mem­phis Glob­al in 1912. U of M Glob­al oper­ates with sev­er­al schools/colleges, which includes The Cen­ter for Earth­quake Research and Infor­ma­tion (CERI). The Uni­ver­si­ty of Mem­phis Glob­al is the dis­tance learn­ing exten­sion offered to stu­dents who can­not attend on-cam­pus classes.

Degree: BBA in Marketing

Inter­est­ed in an online mar­ket­ing degree? Click to learn more!

Is an Online Marketing Degree a Good Investment?

Mar­ket­ing plays an impor­tant role in the world of busi­ness. High vis­i­bil­i­ty is a key aspect of a brand’s suc­cess. With­out effec­tive mar­ket­ing, a busi­ness isn’t able to catch the atten­tion of poten­tial cus­tomers. Mar­ket­ing is a com­plex process, using an array of strate­gies and tech­niques to cre­ate last­ing rela­tion­ships with cus­tomers. Since this field is so broad and ever-chang­ing, mar­keters with­in the field often need decent edu­ca­tion and train­ing in order to become successful.

Whether you are an aspir­ing mar­keter or an entre­pre­neur look­ing to advance your mar­ket­ing skills, earn­ing a mar­ket­ing degree is a great choice to fol­low. A mar­ket­ing bach­e­lor degree salary and career advance­ment are avail­able to those who are will­ing to put in the work.

But is an online Mar­ket­ing degree worth it? Yes! The types of mar­ket­ing jobs and salary will increase with a degree. Mar­ket­ing takes a cer­tain amount of research, plan­ning, and imple­men­ta­tion for a project. If the mar­keter isn’t well versed in the best prac­tices, that per­son might strug­gle with­in the field. The busi­ness world is extreme­ly com­pet­i­tive, and a mar­ket­ing edge is often required to keep up with competitors.

How­ev­er, in-per­son edu­ca­tion isn’t the most con­ve­nient for every­body. That’s where online edu­ca­tion steps in. Online degrees are ide­al for peo­ple who need flex­i­ble sched­ul­ing and afford­able edu­ca­tion. A high online degree bach­e­lors in mar­ket­ing salary is def­i­nite­ly worth pur­su­ing, in the end.

Will Employers Trust an Online Marketing Bachelor Degree?

Yes, as long as the degree has AACSB or IACBE accred­i­ta­tion. As far as mar­ket­ing goes, IACBE and AACSB accred­it­ed busi­ness schools offer the best edu­ca­tion and train­ing. These orga­ni­za­tions have devel­oped valu­able accred­i­ta­tion stan­dards that edu­ca­tion­al pro­grams need to abide by. This ensures that the schools are teach­ing the fun­da­men­tal skills and knowl­edge need­ed for mar­ket­ing analy­sis, com­mu­ni­ca­tion, and deci­sion-mak­ing. With­out accred­i­ta­tion from AACSB or IACBE, an employ­er is less like­ly to trust the school or program.

The AACSB lists its approved busi­ness schools here. The list includes the name of the school, the pro­gram, the loca­tion, and a link to the school’s web­site and mem­ber pro­file. The IACBE has a search tool to look up the accred­i­ta­tion sta­tus of mem­bers. Col­leges and uni­ver­si­ties usu­al­ly pro­vide infor­ma­tion about a pro­gram on their web­sites; you might find accred­i­ta­tion infor­ma­tion by read­ing through a mar­ket­ing degree pro­gram’s web pages.

Will a Bachelor’s in Marketing Online Degree Raise My Salary?

An asso­ci­ate’s degree pro­gram will teach you the basics of mar­ket­ing and sales. It may delve into spe­cif­ic areas like inter­net mar­ket­ing. An asso­ci­ate’s degree will typ­i­cal­ly earn you an entry-lev­el job as an assistant.

How­ev­er, a bach­e­lor’s degree pro­gram will teach you impor­tant trends, mar­ket­ing prin­ci­ples, and com­mu­ni­ca­tion skills need­ed to thrive. You can expect to take cours­es in eco­nom­ics, man­age­ment, finances, mar­ket­ing research, con­sumer behav­ior, com­mu­ni­ca­tions, and more. A qual­i­ty degree pro­gram should teach an aspir­ing mar­keter how to ana­lyze data, research mar­ket­ing trends, tar­get niche mar­kets, and com­mu­ni­cate effec­tive­ly with audi­ences about a prod­uct or a ser­vice. A mar­keter should be well versed in dif­fer­ing mar­ket­ing strate­gies. Once grad­u­a­tion is com­plete, a mar­ket­ing major can get a job at a research ana­lyst, pub­lic rela­tions spe­cial­ist, pro­mo­tion man­ag­er, and more.

So will an online mar­ket­ing degree raise your salary? Not only does a degree raise your chances in get­ting hired, but a mar­ket­ing degree salary tends to be high­er than some­one with­out a degree. It also improves skills as an entre­pre­neur; know­ing the best strate­gies to employ will help your attempts at brand build­ing. Accord­ing to Payscale, a mar­ket­ing bach­e­lor degree salary typ­i­cal­ly earns around $60,000 per year, though mar­ket­ing man­agers and direc­tors make much more.

Relat­ed Rank­ings:
25 Best Bach­e­lor’s in Mar­ket­ing Degree Pro­grams
10 Fastest Online Mar­ket­ing Degree Bach­e­lor’s Pro­grams
10 Most Afford­able Online Mar­ket­ing Degree Bach­e­lor Programs