25 Best Bachelor’s in Marketing Degree Programs

In the 21st cen­tu­ry, mar­ket­ing is every­where; the pop­u­lar image might still be the old-fash­ioned adver­tis­ing agency of Mad Men, but in real­i­ty, mar­ket­ing isn’t just restrict­ed to Madi­son Avenue. Mar­ket­ing is a com­po­nent of every indus­try, even indus­tries that few peo­ple would expect — edu­ca­tion, gov­ern­ment, even non-prof­it char­i­ties. Pro­fes­sion­als in mar­ket­ing can find employ­ment in all sorts of envi­ron­ments and set­tings, either work­ing for a spe­cif­ic employ­er, join­ing an agency, or build­ing their own inde­pen­dent con­sult­ing business.

In what­ev­er case, a mar­ket­ing bach­e­lor degree pro­gram is the best place to start, and a tra­di­tion­al on-cam­pus pro­gram can make all the dif­fer­ence. With an on-cam­pus pro­gram, stu­dents not only have a strong sup­port net­work of men­tors and col­leagues, but access to intern­ships and jobs. The best mar­ket­ing pro­grams con­nect stu­dents to a net­work of oppor­tu­ni­ties that help them make a life-long career and see a real return on their investment.

Methodology: Ranking the Best Marketing Bachelor Degree Programs

To rank the best Bach­e­lor of Sci­ence in Mar­ket­ing and BA in Mar­ket­ing degree pro­grams, Bachelor’s Degree Cen­ter began with accred­it­ed busi­ness schools offer­ing a bachelor’s degree in mar­ket­ing. From there, edi­tors ranked pro­grams along 5 cri­te­ria: Cost, Rep­u­ta­tion, Return on Invest­ment, Grad­u­a­tion Rate, and Employ­ment Rate, with data drawn from Col­lege Score­card, IPEDS, and Niche.

All of the pro­grams fea­tured in the 25 Best Bachelor’s in Mar­ket­ing Degree Pro­grams are region­al­ly accred­it­ed; most have earned pro­gram accreditation.

1. California State University, Fullerton — Mihaylo College of Business and Economics

The Cal­i­for­nia State Uni­ver­si­ty at Fullerton’s BA in Busi­ness Admin­is­tra­tion degree offers a con­cen­tra­tion in Mar­ket­ing. Cal State Fullerton’s BA in Mar­ket­ing requires stu­dents to com­plete 120-cred­it units and a cap­stone project to grad­u­ate. The mar­ket­ing con­cen­tra­tion accounts for up to 24 cred­it units; which also includes a min­i­mum of one course in the area of Glob­al Busi­ness man­age­ment. Mar­ket­ing course­work includes Con­sumer Behav­ior, Inter­net Mar­ket­ing, Pro­fes­sion­al Sell­ing, and Sports Mar­ket­ing, among others.

The Cal­i­for­nia State Uni­ver­si­ty at Fuller­ton is a pub­lic insti­tu­tion of high­er learn­ing that was estab­lished in 1957. Cal State Fuller­ton is a mem­ber school (one of 23 schools) of the Cal­i­for­nia State Uni­ver­si­ty (CSU) sys­tem. In terms of stu­dent enroll­ment, the school is the largest of the CSU sys­tem. Its 235+-acre cam­pus is home to more than 40,000 students.

What We Like: Cal State Fullerton’s AACSB-accred­it­ed pro­gram pro­vides the per­fect bal­ance of excel­lence (with a top-notch fac­ul­ty), oppor­tu­ni­ty (such as an Amer­i­can Mar­ket­ing Asso­ci­a­tion chap­ter) and affordability.

Degree: BABA in Marketing

Learn more about the mar­ket­ing degree pro­gram by click­ing here!

2. Minot State University

Minot State University’s Bach­e­lor of Sci­ence in Mar­ket­ing degree pro­gram has been accred­it­ed by the Inter­na­tion­al Accred­i­ta­tion Coun­cil for Busi­ness Education(IACBE). MSU’s course­work cov­ers core busi­ness class­es like Account­ing, Eco­nom­ics, Sta­tis­tics, and Com­mu­ni­ca­tion. In addi­tion, a BS Mar­ket­ing stu­dent will also take advanced mar­ket­ing cours­es that cov­er Con­sumer Behav­ior, Logis­tics, and Busi­ness Research. Degree can­di­dates must com­plete 120-cred­it hours to earn a mar­ket­ing degree.

Minot State Uni­ver­si­ty was estab­lished in 1913 as a “nor­mal” school. Minot State Uni­ver­si­ty is a mem­ber school of the North Dako­ta Uni­ver­si­ty sys­tem, and the state’s third-largest. The city of Minot (Mag­ic City) is con­sid­ered a ‘microp­oli­tan’ area locat­ed in the north­ern part of the state. Minot is the fourth largest city in the state and is locat­ed about fif­teen miles to Minot Air Force Base near the Gar­ri­son Dam on the Mis­souri Riv­er. The school’s cam­pus is wel­com­ing and invit­ing with stu­dents walk­ing among tree-lined streets.

What We Like: Minot State offers stu­dents a wealth of oppor­tu­ni­ties far from North Dako­ta with 7 stu­dent-led busi­ness clubs that pro­vide trav­el, net­work­ing, and sup­port for mar­ket­ing students.

Degree: BS in Marketing

Learn more about the mar­ket­ing degree pro­gram by click­ing here!

3. University of Washington — Foster School of Business

The Fos­ter School of Busi­ness offers the Uni­ver­si­ty of Washington’s BA in Busi­ness Admin­is­tra­tion Mar­ket­ing con­cen­tra­tion. The Uni­ver­si­ty of Washington’s BA in Mar­ket­ing degree course­work includes Mar­ket­ing Con­cepts, and Strate­gic Com­mu­ni­ca­tion, among oth­ers. Stu­dents can select to focus on the Mar­ket­ing Ana­lyt­ics Spe­cial­iza­tion or the Prod­uct Mar­ket­ing Spe­cial­iza­tion. The Fos­ter School of Busi­ness offers a win­ter sem­i­nar series of mar­ket­ing schol­ars who present the research on cam­pus. This year the series includes Prod­uct Place­ment Effects and Inter­ac­tive Advertising.

The Uni­ver­si­ty of Wash­ing­ton was estab­lished in 1861. The school is a flag­ship cam­pus, a space grant, and a sea-grant uni­ver­si­ty. U‑Dub oper­ates with three cam­pus­es; the main cam­pus is in Seat­tle, with two satel­lite cam­pus­es in Both­ell and Taco­ma. The Uni­ver­si­ty of Wash­ing­ton is rec­og­nized as a world edu­ca­tion leader with regard to sci­en­tif­ic research.

What We Like: The Uni­ver­si­ty of Washington’s Fos­ter School also offers mar­ket­ing stu­dents two cer­tifi­cate pro­grams: the Fos­ter Pro­fes­sion­al Sales Cer­tifi­cate, and Inter­na­tion­al Stud­ies in Business.

Degree: BABA in Marketing

4. University of North Carolina at Chapel Hill — Kenan-Flagler Business School

The world-renowned Kenan-Fla­gler Busi­ness School offers the Uni­ver­si­ty of North Carolina’s BS in Busi­ness Admin­is­tra­tion with a con­cen­tra­tion in Mar­ket­ing Man­age­ment & Sales Empha­sis. Chapel Hill’s Bach­e­lor of Sci­ence in Mar­ket­ing pro­gram requires stu­dents to suc­cess­ful­ly pass a course in the prin­ci­ples of mar­ket­ing and to com­plete a cap­stone project pri­or to grad­u­a­tion. Addi­tion­al­ly, degree can­di­dates will expe­ri­ence a posi­tion in the field as a mar­ket­ing brand man­ag­er or oth­er relat­ed mar­ket­ing jobs.

The Uni­ver­si­ty of North Car­oli­na at Chapel Hill was estab­lished in 1789. It holds the dis­tinc­tion as being the flag­ship school among 16 oth­er mem­ber schools of the Uni­ver­si­ty of North Car­oli­na sys­tem. The school is the first insti­tu­tion of high­er learn­ing in the state and holds claim to being the old­est pub­lic uni­ver­si­ty in the coun­try. Chapel Hill’s Kenan-Fla­gler School of Busi­ness pro­vides a stu­dent with real-world experiences.

What We Like: UNC’s Kenan-Fla­gler School is one of the most influ­en­tial busi­ness schools in the nation, and the famed Research Tri­an­gle region pro­vides an ample job mar­ket for mar­ket­ing grad­u­ates — one where the Kenan-Fla­gler name is trusted.

Degree: BSBA — Mar­ket­ing Man­age­ment and Sales concentration

Learn more about the mar­ket­ing degree pro­gram by click­ing here!

5. University of Texas at Dallas — Jindal School of Management

The Uni­ver­si­ty of Texas at Dal­las’ Bach­e­lor of Sci­ence in Mar­ket­ing is a four-year pro­gram degree pro­gram from the Jin­dal School of Man­age­ment that requires the com­ple­tion of 120 cred­it hours. Mar­ket­ing major class­es account for 62-cred­it hours. Stu­dents com­plete cut­ting edge tra­di­tion­al class­room stud­ies while expe­ri­enc­ing real-world projects through intern­ships with local busi­ness­es and orga­ni­za­tions. UT Dal­las offers a “tuition guar­an­tee” which locks in the start­ing rate for twelve con­sec­u­tive semes­ters. Jin­dal School of Man­age­ment offers schol­ar­ships for UTD mar­ket­ing students.

The Uni­ver­si­ty of Texas at Dal­las was found­ed in 1969. It is a mem­ber school of the Uni­ver­si­ty of Texas Sys­tem. The Carnegie Foun­da­tion con­sid­ers UTD a High Research Activ­i­ty School. The school’s main cam­pus is about twen­ty miles from Down­town Dal­las and home to near­ly 28,000 stu­dents. UTD’s cam­pus was orig­i­nal­ly a research facil­i­ty for Texas Instru­ments, giv­ing the uni­ver­si­ty a strong ground­ing in tech­nol­o­gy and busi­ness from the beginning.

What We Like: Dal­las has been named the nation’s top job mar­ket by Forbes, and the influ­ence of the Jin­dal School means UT Dal­las grad­u­ates will have employ­ers com­ing to them.

Degree: BS in Marketing

Learn more about the mar­ket­ing degree pro­gram by click­ing here!

6. University of North Texas — Ryan College of Business

The Uni­ver­si­ty of North Texas’ Bach­e­lor of Busi­ness Admin­is­tra­tion Mar­ket­ing con­cen­tra­tion helps stu­dents grad­u­ate ready to enter the work­force with refined skills that include Mar­ket­ing Man­age­ment, Mar­ket­ing Analy­sis, Mar­ket­ing Finan­cial Impli­ca­tions, and team­work. Grad­u­ates find gain­ful employ­ment in mar­ket­ing as a researcher, ana­lyst, sales rep­re­sen­ta­tive or devel­op­ment man­age­ment. The school offers a BBA Mar­ket­ing degree with a con­cen­tra­tion in pro­fes­sion­al sell­ing that requires the com­ple­tion of 120-cred­it hours. More than 700 busi­ness­es and orga­ni­za­tions have part­nered with the Uni­ver­si­ty of North Texas to offer paid internships.

The Uni­ver­si­ty of North Texas was estab­lished in 1890. UNT is the flag­ship school of the Uni­ver­si­ty of North Texas sys­tem. The school oper­ates with thir­teen col­leges, an ear­ly start acad­e­my and an exten­sive library sys­tem in sup­port of the entire school. UNT has a main cam­pus in Den­ton and one satel­lite in Frisco.

What We Like: With its prox­im­i­ty to the Dal­las-Fort Worth met­ro­pol­i­tan area, UNT’s Ryan Col­lege of Busi­ness has a main­line to one of the nation’s most mas­sive job mar­kets — and 700 alum­ni work­ing at the top of the exec­u­tive ladder.

Degree: BBA in Marketing

Learn more about the mar­ket­ing degree pro­gram by click­ing here!

7. University of South Florida — Muma College of Business

The Muma Col­lege of Busi­ness offers the Uni­ver­si­ty of South Florida’s BA or BS in Mar­ket­ing degree pro­gram. Mar­ket­ing majors can opt to choose among four con­cen­tra­tions: Sales, Sport & Enter­tain­ment Man­age­ment, Entre­pre­neur­ship and Sup­ply Chain Man­age­ment. The Uni­ver­si­ty of South Florida’s BA in Mar­ket­ing pro­gram is accred­it­ed by the Asso­ci­a­tion to Advance Col­le­giate Schools of Busi­ness (AACSB).

The Uni­ver­si­ty of South Flori­da was estab­lished in 1956 and is a mem­ber school of the State Uni­ver­si­ty Sys­tem of Flori­da. The school’s urban 2,000-acre cam­pus is home to near­ly 51,000 stu­dents; which makes USF the fourth largest insti­tu­tion of high­er learn­ing in Flori­da. The Uni­ver­si­ty of South Flori­da ranks as the school with the tenth most patents issued. The Uni­ver­si­ty of South Flori­da is proud to note that they were the first insti­tu­tion of high­er learn­ing to offer a Busi­ness Hon­ors Program.

What We Like: USF has made men­tor­ship one of its high­est pri­or­i­ties, with pro­grams like the Cor­po­rate Men­tor pro­gram, which part­ners first-gen­er­a­tion busi­ness stu­dents with local lead­ers in the Tam­pa Bay area for learn­ing, net­work­ing, and pro­fes­sion­al development.

Degree: BA or BS in Marketing

Learn more about the mar­ket­ing degree pro­gram by click­ing here!

8. Texas State University — McCoy College of Business

Texas State University’s Bach­e­lor of Busi­ness Admin­is­tra­tion degree pro­gram, from the McCoy Col­lege of Business/Department of Mar­ket­ing, offers stu­dents a chance to choose between two spe­cial­ty con­cen­tra­tions: Pro­fes­sion­al Sales or Ser­vices Mar­ket­ing. The Pro­fes­sion­al Sales option pre­pares stu­dents for a suc­cess­ful career in sales. The Ser­vices Mar­ket­ing option pre­pares stu­dents for Ser­vice Mar­ket­ing careers. Either con­cen­tra­tion requires the com­ple­tion of 120-cred­it hours to grad­u­ate. Trans­fer stu­dents are allowed to trans­fer up to 24 –cred­its if earned at a Texas pub­lic uni­ver­si­ty or college.

Texas State Uni­ver­si­ty was found­ed in 1899 as a Nor­mal School, where teach­ers had hands-on train­ing in a mod­el class­room. The school has grown from 300 stu­dents in the ear­ly 1900s to the largest insti­tu­tion of high­er learn­ing with­in the Texas State Uni­ver­si­ty Sys­tem and the fifth largest in the state. The school’s urban cam­pus cov­ers near­ly 500 acres and is home to near­ly 40,000 students.

What We Like: Locat­ed mid­way between the cap­i­tal city of Austin and the major met­ro­pol­i­tan cen­ter of San Anto­nio, Texas State gives mar­ket­ing stu­dents access to one of the rich­est job mar­kets in the Southwest.

Degree: BBA in Marketing

9. Brigham Young University — Marriott School of Business

Brigham Young University’s Bach­e­lor of Sci­ence in Mar­ket­ing degree pro­gram offers a with a lim­it­ed annu­al enroll­ment of nine­ty stu­dents in the Mar­riott School of Busi­ness. Degree can­di­dates expe­ri­ence a com­pre­hen­sive mar­ket­ing edu­ca­tion, which teach­es them to become crit­i­cal thinkers regard­ing Mar­ket­ing The­o­ries, Mar­ket Research, Con­sumer Behav­ior, Visu­al Graph­ics, and Eth­i­cal Rea­son­ing. The course­work also includes inten­sive Infor­ma­tion Tech­nol­o­gy class­es, which applies mar­ket­ing con­cepts to data analy­sis. BYU offers tra­di­tion­al aca­d­e­m­ic class­es along with hands-on real-world expe­ri­ences received from pro­fes­sion­al clubs and internships.

Brigham Young Uni­ver­si­ty is a pri­vate uni­ver­si­ty that was estab­lished in 1875. The school is owned by The Church of Jesus Christ of Lat­ter-day Saints. BYU’s 560-acre cam­pus is home to near­ly 34,000 stu­dents. Stu­dents attend­ing agree to fol­low BYU’s Code of Hon­or; which includes hon­esty, dress stan­dards, and absti­nence. The school oper­ates with eleven col­leges across the main Pro­vo cam­pus, and two satel­lite cam­pus­es in Salt Lake City and Jerusalem.

What We Like: BYU places ethics at the cen­ter of its busi­ness edu­ca­tion — both in its teach­ing and its prac­tice, includ­ing a rep­u­ta­tion for the high­est lev­el of stu­dent sup­port and mentorship.

Degree: BS in Marketing

Learn more about the mar­ket­ing degree pro­gram by click­ing here!

10. University of Colorado Denver

The Uni­ver­si­ty of Col­orado Denver’s BS in Busi­ness Admin­is­tra­tion offers a major in mar­ket­ing. Degree grad­u­ates must com­plete 120-cred­it hours to earn a mar­ket­ing bach­e­lor degree. The Asso­ci­a­tion to Advance Col­le­giate Schools of Busi­ness (AACSB) accred­its CU Denver’s bac­calau­re­ate degree. The school offers an impres­sive stu­dent-fac­ul­ty ratio of 12 to 1. Stu­dents can attend on a full-time or part-time basis. CU Den­ver offers incom­ing fresh­man sev­er­al options to apply for scholarships.

The Uni­ver­si­ty of Col­orado Den­ver was estab­lished in 1912 and is cur­rent­ly a mem­ber school of the Uni­ver­si­ty of Col­orado sys­tem. CU Den­ver has two cam­pus­es, one in the heart of down­town Den­ver and the oth­er sev­er­al miles away in Auro­ra. CU Den­ver was cre­at­ed when two uni­ver­si­ties joined togeth­er – CU Den­ver merged with the Uni­ver­si­ty of Col­orado Health Sci­ences Center.

What We Like: CU Den­ver is mak­ing diver­si­ty a cen­tral val­ue, with over half of the busi­ness school’s stu­dent body iden­ti­fy­ing as peo­ple of color.

Degree: BSBA in Marketing

Learn more about the mar­ket­ing degree pro­gram by click­ing here!

11. Wichita State University

Wichi­ta State University’s Bach­e­lor of Busi­ness Admin­is­tra­tion degree pro­gram com­bines all facets of the mar­ket­ing process. This includes the design, pro­mo­tion, and dis­tri­b­u­tion of services/goods to the con­sumer pub­lic. Stu­dents have the option of select­ing a real estate empha­sis when study­ing for their mar­ket­ing bach­e­lor degree at WSU. Ulti­mate­ly WSU mar­ket­ing grad­u­ates are pre­pared to ana­lyze con­sumer needs prop­er­ly to cre­ate mar­ket­ing cam­paigns to ful­fill them. The fac­ul­ty at the Mar­ket­ing Depart­ment rep­re­sents the many facets of the mar­ket­ing industry.

Wichi­ta State Uni­ver­si­ty was found­ed in 1865. The school oper­ates from its main urban cam­pus in Wichi­ta, Maize, Der­by, and Down­town. WSU’s 330-acre urban cam­pus is home to near­ly 16,000 stu­dents earn­ing degrees from six col­leges in sev­er­al hun­dred-pro­gram options. The Bar­ton School of Busi­ness was rec­og­nized among Prince­ton Reviews’ best busi­ness schools.

What We Like: Wichi­ta State takes pro­fes­sion­al growth and devel­op­ment very seri­ous­ly, and the Pro­fes­sion­al Edge Pro­gram is just one exam­ple of how the Bar­ton School of Busi­ness pre­pares stu­dents to hit the job mar­ket running.

Degree: BBA in Marketing

Learn more about the mar­ket­ing degree pro­gram by click­ing here!

12. San Diego State University — Fowler College of Business

San Diego State University’s Bach­e­lor in Busi­ness Admin­is­tra­tion offers a spe­cial­ty in Mar­ket­ing. Degree can­di­dates must suc­cess­ful­ly com­plete 120-cred­it hours to grad­u­ate. The Fowler Col­lege of Busi­ness offers a Study Abroad oppor­tu­ni­ty for stu­dents to acquire cross cul­tur­al learn­ing and social skills. SDSU’s mar­ket­ing bach­e­lor degree pro­gram has received accred­it­ed by the Asso­ci­a­tion to Advance Col­le­giate Schools of Busi­ness (AACSB). The school’s mar­ket­ing degree is designed for stu­dents who wish to focus on a spe­cif­ic area of busi­ness marketing.

San Diego State Uni­ver­si­ty was estab­lished in 1897 and holds the dis­tinc­tion as being San Diego County’s old­est and largest school. San Diego State Uni­ver­si­ty is a mem­ber school of the Cal­i­for­nia State Uni­ver­si­ty sys­tem, its third old­est. The school’s 275+-acre cam­pus is home to near­ly 35,000 stu­dents. The Fowler Col­lege of Busi­ness is wide­ly rec­og­nized as one of the best in the nation.

What We Like: With more than 64,000 alum­ni, more than 20 stu­dent busi­ness clubs, and deep con­nec­tions through­out South­ern Cal­i­for­nia, few schools pro­vide as much oppor­tu­ni­ty for their busi­ness and mar­ket­ing grad­u­ates as San Diego State.

Degree: BBA in Marketing

Learn more about the mar­ket­ing degree pro­gram by click­ing here!

13. Tennessee Technological University College of Business

Ten­nessee Tech­no­log­i­cal University’s BS in Busi­ness Admin­is­tra­tion Mar­ket­ing con­cen­tra­tion gives stu­dents the chance to focus on mar­ket­ing. Grad­u­ates find many employ­ment oppor­tu­ni­ties, as about one-third of the country’s work­force works in a field with some con­nec­tion to the mar­ket­ing indus­try. Degree can­di­dates are pre­pared for posi­tions as Pub­lic Rela­tions Exec­u­tives, Sales Rep­re­sen­ta­tives, Media Buy­ers, Data Ana­lysts, Sta­tis­ti­cal Researchers, and Prod­uct Man­age­ment. Ten­nessee Tech’s Col­lege of Busi­ness offers mar­ket­ing stu­dents an oppor­tu­ni­ty to par­tic­i­pate in their Mar­ket­ing Club, a ser­vice-cen­tric orga­ni­za­tion that facil­i­tates career devel­op­ment, social events, and fund-rais­ing projects.

Ten­nessee Tech­no­log­i­cal Uni­ver­si­ty was estab­lished in 1915 as the Ten­nessee Poly­tech­nic Insti­tute. The school’s 230+-acre cam­pus is locat­ed about 80 miles from Nashville. Ten­nessee Tech­no­log­i­cal Uni­ver­si­ty offers more than 40 bac­calau­re­ate lev­el pro­grams from nine schools/colleges. The school con­sis­tent­ly ranks among the top pub­lic region­al schools in the south­ern por­tion of the Unit­ed States.

What We Like: Ten­nessee Tech’s Mar­ket­ing Club pro­vides mar­ket­ing stu­dents with award-win­ning sup­port, net­work­ing oppor­tu­ni­ties, pro­fes­sion­al devel­op­ment, and even scholarships.

Degree: BSBA in Marketing

Learn more about the mar­ket­ing degree pro­gram by click­ing here!

14. University of Florida — Warrington College of Business

The Bach­e­lor of Sci­ence in Mar­ket­ing from the Uni­ver­si­ty of Flori­da is a pro­gram that focus­es on teach­ing stu­dents to han­dle the con­sumer-dri­ven mar­ket. The pro­gram strives to teach stu­dents to han­dle the inter­ests and goals of con­sumers, as well as their moti­va­tions for buy­ing a new prod­uct. It also rec­og­nizes that mar­ket­ing goes beyond under­stand­ing the inter­ests of con­sumers and help­ing iden­ti­fy ways to resolve prob­lems that may impact a cus­tomer’s life. Stu­dents who study a BSBA degree in mar­ket­ing from the Uni­ver­si­ty of Flori­da will have an oppor­tu­ni­ty to focus on build­ing a career in adver­tis­ing, cor­po­rate mar­ket­ing, and pub­lic relations.

The Uni­ver­si­ty of Flori­da stands apart from oth­er pro­grams due to their oppor­tu­ni­ties for stu­dent lead­er­ship. Stu­dents have dif­fer­ent lead­er­ship pro­grams avail­able through the school to learn use­ful skills that will help advance their career. It also rec­og­nizes that stu­dents need to take on a lead­er­ship role before mov­ing into a career to gain the skills an employ­er requires before they qual­i­fy for cer­tain posi­tions after com­plet­ing their degree.

What We Like: More than half of stu­dents in UF’s War­ring­ton Col­lege of Busi­ness study abroad to pre­pare for the world of glob­al busi­ness, and the col­lege has helped sup­port more than 300 suc­cess­ful stu­dent entre­pre­neur­ial ventures.

Degree: BSBA in Marketing

Learn more about the mar­ket­ing degree pro­gram by click­ing here!

15. University of Georgia — Terry College of Business

The Uni­ver­si­ty of Georgia’s BBA in Mar­ket­ing is a unique mar­ket­ing bach­e­lor degree that focus­es on the behav­ioral sci­ence behind con­sumer activ­i­ties. It also strives to instruct stu­dents in quan­ti­ta­tive research to improve their abil­i­ty to iden­ti­fy and assess the goals of con­sumers when they buy a prod­uct. The focus on improv­ing a stu­den­t’s under­stand­ing of the mar­ket and the behav­ior of cus­tomers will help the stu­dents engage with their employ­ers and cus­tomers when they start a career. The cur­ricu­lum at the Uni­ver­si­ty of Geor­gia puts an empha­sis on mod­ern and advanced mar­ket­ing as well as tra­di­tion­al mar­ket­ing strategies.

The pri­ma­ry way the Uni­ver­si­ty of Geor­gia stands out from oth­er col­leges is their focus on stu­dent place­ment in a career. The uni­ver­si­ty helps stu­dents find a place­ment before they grad­u­ate, which allows them to move into a career after fin­ish­ing their degree. While place­ments may vary based on the stu­den­t’s abil­i­ties, grades, and inter­ests, the school does help stu­dents con­nect to poten­tial employ­ers and find the right career path for their goals.

What We Like: As one of the nation’s top-ranked busi­ness schools, UGA’s Ter­ry Col­lege of Busi­ness is a nation­al force — and 98% of the college’s 2018 grad­u­ates were hired full-time with­in three months.

Degree: BBA in Marketing

Learn more about the mar­ket­ing degree pro­gram by click­ing here!

16. Michigan State University — Broad College of Business

A BA in Mar­ket­ing from Michi­gan State Uni­ver­si­ty offers stu­dents an oppor­tu­ni­ty to focus on accom­plish­ing their goals in a career. The pro­gram focus­es on a com­bi­na­tion of tra­di­tion­al mar­ket­ing, retail stud­ies, and lead­er­ship stud­ies to ensure that stu­dents are pre­pared for a career in mar­ket­ing. Stu­dents will learn research skills that focus on mar­ket­ing and con­sumer behav­ior as well as tra­di­tion­al meth­ods of reach­ing out to poten­tial cus­tomers. Since the pro­gram high­lights lead­er­ship skills, stu­dents will have the abil­i­ty to take on a man­age­ment role after they start work­ing in a career.

Michi­gan State Uni­ver­si­ty dif­fers from oth­er col­leges and uni­ver­si­ties due to their focus on stu­dent involve­ment. The mar­ket­ing pro­gram has three stu­dent orga­ni­za­tions that help stu­dents excel in their stud­ies and their area of inter­est. The stu­dents are encour­aged to join appro­pri­ate orga­ni­za­tions based on their goals and major. That allows stu­dents to devel­op their lead­er­ship skills and to prac­tice their mar­ket­ing skills in a real-world environment.

What We Like: MSU’s Broad Col­lege of Busi­ness has some of the most pro­duc­tive busi­ness schol­ars in the world on its fac­ul­ty — in fact, ranked #1 in the world by Inter­na­tion­al Busi­ness Review.

Degree: BA in Marketing

Learn more about the mar­ket­ing degree pro­gram by click­ing here!

17. University of Arkansas — Walton College of Business

The Uni­ver­si­ty of Arkansas Bach­e­lor of Sci­ence in Mar­ket­ing that allows stu­dents to pre­pare for a career in the retail indus­try. Stu­dents will learn rel­e­vant skills asso­ciate with tra­di­tion­al and mod­ern mar­ket­ing tech­niques, as well as meth­ods to set appro­pri­ate prices for a prod­uct or plan the devel­op­ment of a prod­uct. The mar­ket­ing degree allows stu­dents to pre­pare for a vari­ety of sit­u­a­tions they may face when work­ing in a cor­po­rate envi­ron­ment and get­ting involved in the dis­tri­b­u­tion of prod­ucts to a com­pa­ny’s customers.

An advan­tage that sets the Uni­ver­si­ty of Arkansas apart is the oppor­tu­ni­ty for stu­dents to inter­act with com­pa­nies and cor­po­rate rep­re­sen­ta­tives. The school has a Cen­ter for Retail­ing Excel­lence, as well as the stu­dent cen­ter, to help stu­dents con­nect to appro­pri­ate com­pa­nies for employ­ment. That allows stu­dents to con­nect to more than 500 com­pa­nies with a focus on advanc­ing in their career. That oppor­tu­ni­ty gives stu­dents a chance to secure a posi­tion before grad­u­at­ing with a mar­ket­ing degree.

What We Like: Because of the Wal­ton Col­lege of Busi­ness’ con­nec­tions to the world’s largest retail­er, and the many For­tune 500 com­pa­nies asso­ci­at­ed with Wal­mart, Uni­ver­si­ty of Arkansas busi­ness grad­u­ates can take their career just about any­where they can imagine.

Degree: BS in Marketing

Learn more about the mar­ket­ing degree pro­gram by click­ing here!

18. Florida State University College of Business

Flori­da State University’s Bach­e­lor of Sci­ence in Mar­ket­ing degree pro­gram offers a high lev­el of pres­tige to stu­dents who com­plete the pro­gram. As a lim­it­ed-access pro­gram, stu­dents must meet or exceed the stan­dards set by the school to qual­i­fy for the degree pro­gram. Although the pro­gram is lim­it­ed-access and stu­dents are accept­ed after com­plet­ing the first two years of their under­grad­u­ate degree, it offers stu­dents a chance to obtain a career in the mar­ket­ing indus­try. The pro­gram focus­es on help­ing stu­dents learn to gen­er­ate val­ue to the cus­tomer and com­pa­ny based on the cur­rent mar­ket con­di­tions and the poten­tial changes that may arise in the future.

Flori­da State Uni­ver­si­ty dif­fers from oth­er pro­grams due to their com­mit­ment to excel­lence in their stu­dents. The pro­gram sets high stan­dards for stu­dents to obtain a degree in mar­ket­ing and it helps stu­dents find oppor­tu­ni­ties when they com­plete their degree. Stu­dents can also find intern­ship oppor­tu­ni­ties through the uni­ver­si­ty to help with their career goals and build up their resumes.

What We Like: FSU’s Aca­d­e­m­ic Map­ping and top-notch advis­ing mean busi­ness stu­dents are nev­er up in the air about the next step; instead, they have ample sup­port from the first day, through intern­ships, study abroad, and pro­fes­sion­al development.

Degree: BS in Marketing

Learn more about the mar­ket­ing degree pro­gram by click­ing here!

19. University of Central Florida College of Business

The Uni­ver­si­ty of Cen­tral Florida’s BA in Mar­ket­ing pro­vides stu­dents with an oppor­tu­ni­ty to focus on their career goals. Since a large per­cent­age of jobs relate to mar­ket­ing in the mod­ern busi­ness envi­ron­ment, the pro­gram takes mea­sures to pre­pare stu­dents for the com­plex dif­fer­ences between com­pa­nies and orga­ni­za­tions. The pro­gram rec­og­nizes that stu­dents will need to learn more than tra­di­tion­al mar­ket­ing strate­gies to keep up with the grow­ing rate of e‑commerce posi­tions and online mar­ket­ing strate­gies. That is why the pro­gram focus­es on devel­op­ing use­ful skills based on the goals of the student.

A key aspect that sets the Uni­ver­si­ty of Cen­tral Flori­da apart from oth­er pro­grams is their inter­nal intern­ship pro­grams. Stu­dents can go through the inter­nal intern­ship pro­gram to learn valu­able skills and build up their resume. The school also allows stu­dents to take intern­ships off-cam­pus, so stu­dents have many oppor­tu­ni­ties for their career before they fin­ish a degree. That allows stu­dents to devel­op skills and add val­ue to an employ­er before they start work­ing in a tra­di­tion­al career.

What We Like: UCF’s Col­lege of Busi­ness offers numer­ous research cen­ters and pro­grams, includ­ing the Phillips School of Real Estate, the Pro­fes­sion­al Sell­ing Pro­gram, and the Busi­ness in Ethics cen­ter, designed to pre­pare stu­dents for lead­er­ship in busi­ness and the community.

Degree: BSBA in Marketing

Learn more about the mar­ket­ing degree pro­gram by click­ing here!

20. University of Wisconsin-Madison School of Business

Going through the BBA in Mar­ket­ing pro­gram at the Uni­ver­si­ty of Wis­con­sin-Madi­son offers an oppor­tu­ni­ty to advance in a mar­ket­ing and retail career. The pro­gram focus­es on a for­ward-think­ing cur­ricu­lum and rec­og­nizes the grow­ing rate of e‑commerce busi­ness­es. By focus­ing on teach­ing stu­dents mod­ern tech­niques in mar­ket­ing and the chal­lenges asso­ci­at­ed with reach­ing cus­tomers in an era of dig­i­tal inter­ac­tions and social media, the uni­ver­si­ty helps stu­dents under­stand the dif­fi­cul­ties employ­ers face when reach­ing their customers.

A key advan­tage asso­ci­at­ed with the Uni­ver­si­ty of Wis­con­sin at Madi­son is the expec­ta­tion for stu­dents to learn how to inter­act in a mod­ern envi­ron­ment. The school rec­og­nizes that mod­ern advances in tech­nol­o­gy open up doors of oppor­tu­ni­ties as well as change the way stu­dents will engage in their careers. That focus on encour­ag­ing stu­dents to explore mod­ern tech­nol­o­gy allows the school to pre­pare stu­dents for the com­plex chal­lenges they may face in the future.

What We Like: The Wis­con­sin School of Busi­ness offers mar­ket­ing stu­dents not one, but three ded­i­cat­ed research and pro­fes­sion­al cen­ters: the Cen­ter for Brand and Project Man­age­ment; the Grainger Cen­ter for Sup­ply Chain Man­age­ment; and, the Neil­son Cen­ter for Mar­ket­ing Research.

Degree: BBA in Marketing

Learn more about the mar­ket­ing degree pro­gram by click­ing here!

21. University of Delaware — Lerner College of Business and Economics

The Uni­ver­si­ty of Delaware’s Bach­e­lor of Sci­ence in Mar­ket­ing helps stu­dents pre­pare for their career by encour­ag­ing cre­ativ­i­ty while teach­ing tra­di­tion­al mar­ket­ing skills. Stu­dents learn the basics of mar­ket research and dis­cov­er how to iden­ti­fy their tar­get mar­ket to devel­op a strat­e­gy to reach the appro­pri­ate cus­tomers. The focus on devel­op­ing use­ful skills for employ­ers allows stu­dents to under­stand the chal­lenges of the retail indus­try and focus on address­ing the poten­tial prob­lems they may face in their career.

The Uni­ver­si­ty of Delaware dif­fers from oth­er pro­grams by offer­ing stu­dents a chance to work with pro­fes­sion­als in the indus­try. The Blue Hen Mar­ket­ing Club gives stu­dents a chance to gain real-world expe­ri­ence in their field, while also con­nect­ing stu­dents to appro­pri­ate pro­fes­sion­als via con­fer­ences, speak­ing events, and relat­ed activ­i­ties. Stu­dents have a chance to learn from oth­ers and devel­op skills that will improve their abil­i­ties when they start work­ing in a new job.

What We Like: Mar­ket­ing stu­dents in UD’s Lern­er Col­lege of Busi­ness & Eco­nom­ics have excit­ing career-build­ing oppor­tu­ni­ties with the Blue Hen Mar­ket­ing Club, as well as oth­er orga­ni­za­tions like the Minor­i­ty Busi­ness Stu­dent Asso­ci­a­tion and the Women in Busi­ness group.

Degree: BS in Marketing

Learn more about the mar­ket­ing degree pro­gram by click­ing here!

22. Mercy College

Mer­cy College’s BS in Busi­ness Admin­is­tra­tion Mar­ket­ing con­cen­tra­tion focus­es on inno­va­tion in mar­ket­ing and using mod­ern tech­niques to reach out to a tar­get audi­ence. The focus on e‑commerce and the growth rate of social media mar­ket­ing allows stu­dents to pre­pare for their careers in an envi­ron­ment that encour­ages their goals and plans. The school rec­og­nizes that stu­dents have spe­cif­ic goals and pro­vides oppor­tu­ni­ties to improve their chances to reach those goals.

Mer­cy Col­lege dif­fers from oth­er pro­grams due to its focus on inno­va­tion and mod­ern tech­nol­o­gy. The mar­ket­ing pro­gram offers stu­dents a chance to join the Cen­ter for Online Mar­ket­ing, or .COM, before they start a career. In the Cen­ter for Online Mar­ket­ing, stu­dents learn to devel­op a web­site, adver­tise through social media, and improve search engine opti­miza­tion for online resources.

What We Like: Mer­cy College’s Cen­ter for Online Mar­ket­ing gives mar­ket­ing stu­dents access to the most cur­rent knowl­edge, the­o­ry, and tech­nol­o­gy in dig­i­tal and social media mar­ket­ing — the field’s newest frontier.

Degree: BSBA in Marketing

Learn more about the mar­ket­ing degree pro­gram by click­ing here!

23. University of Minnesota Twin Cities — Carlson School of Management

The Uni­ver­si­ty of Min­neso­ta Twin Cities mar­ket­ing bach­e­lor degree pro­gram focus­es on the goals of a mar­keter. The pro­gram rec­og­nizes that human inter­ac­tion and human behav­ior plays a key role in reach­ing a tar­get audi­ence. That is why it focus­es on cre­ative design and pro­mo­tion as well as research into cus­tomer moti­va­tions and strate­gic meth­ods of con­nect­ing to cus­tomers in a com­pet­i­tive envi­ron­ment. The pro­gram rec­og­nizes that cus­tomers may behave in unex­pect­ed ways and strives to address the chal­lenges asso­ci­at­ed with human behavior.

The Uni­ver­si­ty of Minnesota’s Bach­e­lor of Sci­ence in Mar­ket­ing focus­es on cre­ativ­i­ty in the class­room. By encour­ag­ing stu­dents to think in cre­ative ways and to under­stand the human ele­ments of their career, the uni­ver­si­ty helps stu­dents reach their poten­tial in a career.

What We Like: UMN’s Carl­son School of Man­age­ment is com­mit­ted to diver­si­ty, and has been ranked one of the best busi­ness schools in the nation for women and LGBTQ students.

Degree: BS in Marketing

Learn more about the mar­ket­ing degree pro­gram by click­ing here!

24. University of Louisville College of Business

Obtain­ing a BSBA in Mar­ket­ing from the Uni­ver­si­ty of Louisville allows stu­dents to work in a vari­ety of careers. The pro­gram rec­og­nizes that mar­ket­ing is a grow­ing and chang­ing indus­try. By pro­vid­ing stu­dents with a chance to explore dif­fer­ent aspects of the indus­try and the poten­tial oppor­tu­ni­ties with­in their field, it helps stu­dents pre­pare for the future of the indus­try. Mar­ket­ing goes beyond sim­ple adver­tis­ing and the Uni­ver­si­ty of Louisville rec­og­nizes the var­i­ous areas that may ben­e­fit from mar­ket­ing professionals.

The Uni­ver­si­ty of Louisville stands out from oth­er pro­grams by tak­ing a com­plex approach to the indus­try. The uni­ver­si­ty sets high stan­dards for stu­dents and rec­og­nizes that stu­dents will need to address poten­tial prob­lems in their career through cre­ativ­i­ty. That is why the school encour­ages stu­dents to learn var­i­ous aspects of research and prob­lem solv­ing before they fin­ish their degree.

What We Like: The Uni­ver­si­ty of Louisville’s Ulmer Career Man­age­ment Cen­ter is a force for help­ing UL’s grad­u­ates con­quer the job mar­ket, con­nect­ing more than 2000 stu­dents to employers.

Degree: BSBA in Marketing

Learn more about the mar­ket­ing degree pro­gram by click­ing here!

25. University of South Dakota — Beacom School of Business

Study­ing mar­ket­ing in the Uni­ver­si­ty of South Dakota’s BBA in Mar­ket­ing pro­gram allows you to devel­op the inter­per­son­al skills required in the mar­ket­ing indus­try. The pro­gram rec­og­nizes the impor­tance of cus­tomer rela­tions and prop­er inter­per­son­al rela­tion­ship man­age­ment when deal­ing with clients. That is why the pro­gram pro­vides edu­ca­tion in more than just the basic adver­tis­ing meth­ods used in tra­di­tion­al mar­ket­ing. It pro­vides edu­ca­tion in dig­i­tal mar­ket­ing and social media mar­ket­ing as well as human behav­ior in rela­tion to adver­tis­ing and con­nect­ing to customers.

The Uni­ver­si­ty of South Dako­ta stands out for its focus on inter­per­son­al skills and con­nec­tiv­i­ty in a mod­ern envi­ron­ment. Stu­dents need to under­stand the chal­lenges of con­nect­ing to oth­ers and how to man­age rela­tion­ships as part of their long-term career goals. By teach­ing stu­dents to work with oth­ers and devel­op­ing their abil­i­ties by encour­ag­ing involve­ment in the school pro­grams, stu­dents will have the skills to han­dle their work envi­ron­ment after graduation.

What We Like: USD’s Bea­com School of Busi­ness offers stu­dents a wealth of orga­ni­za­tions and pro­fes­sion­al devel­op­ment oppor­tu­ni­ties, includ­ing the Bea­com Con­sult­ing Group, with pro­vides stu­dents with real-world expe­ri­ence con­sult­ing with local busi­ness­es for free.

Degree: BBA in Marketing

Learn more about the mar­ket­ing degree pro­gram by click­ing here!

What Kinds of Marketing Degrees are There?

Mar­ket­ing degrees pre­pare grad­u­ates to pro­mote prod­ucts and ser­vices in a vari­ety of indus­tries. Types of mar­ket­ing degrees can be earned through a school’s Bach­e­lor of Sci­ence, Bach­e­lor of Arts, or Bach­e­lor of Busi­ness Admin­is­tra­tion pro­grams. A bachelor’s degree in mar­ket­ing is a com­mon inclu­sion at most four-year col­leges and uni­ver­si­ties. The best under­grad­u­ate mar­ket­ing schools pre­pare stu­dents to enter the busi­ness land­scape while also pro­vid­ing them with a bet­ter under­stand­ing of what dri­ves con­sumer behavior.

Required mar­ket­ing major cours­es may include Prin­ci­ples of Finance, Mar­ket­ing Prin­ci­ples, Con­sumer Behav­ior, Mar­ket­ing Man­age­ment, Mar­ket­ing Research, and Inter­na­tion­al Busi­ness. The best mar­ket­ing schools in the world will have spe­cial­iza­tions with­in the major to enhance a student’s skill set. Spe­cial­iza­tions may include dig­i­tal mar­ket­ing, adver­tis­ing, pub­lic rela­tions, mar­ket­ing man­age­ment, and mar­ket research. Con­ve­nient­ly, prospec­tive stu­dents can find online col­leges with dig­i­tal mar­ket­ing major. This allows stu­dents to take cours­es on a flex­i­ble basis at con­ve­nient times.

What Do Marketing Professionals Do?

Career oppor­tu­ni­ties in mar­ket­ing are vast. Both small busi­ness­es, as well as indus­try giants such as Wal­mart, Apple, and Gen­er­al Motors, hire mar­ket­ing pro­fes­sion­als. For­tune 500 Com­pa­nies hire brand man­agers to research and devel­op dif­fer­ent strate­gies that help a brand stand out from the competition.

To pro­tect a brand or company’s image, mar­ket­ing pro­fes­sion­als could work in the field of pub­lic rela­tions. Pub­lic rela­tions jobs involve inter­act­ing with the media as a spokesper­son for a brand. Anoth­er mar­ket­ing career descrip­tion to con­sid­er is being a mar­ket researcher. These pro­fes­sion­als iden­ti­fy tar­get con­sumers and ana­lyze the mar­ket­ing per­for­mance of past and cur­rent campaigns.

Mar­ket­ing man­agers are hired to over­see a company’s mar­ket­ing depart­ment. Man­agers devel­op mar­ket­ing strate­gies, audit cam­paigns, and revise projects. Busi­ness mar­ket­ing degree jobs could also include media plan­ner, col­lege admis­sions rep­re­sen­ta­tive, sales man­ag­er, and man­age­ment analyst.

The surge in society’s reliance on dig­i­tal con­tent has cre­at­ed a large num­ber of online mar­ket­ing job open­ings. Career oppor­tu­ni­ties in mar­ket­ing can include con­tent mar­ket­ing, search engine mar­ket­ing, and social media mar­ket­ing. Con­tent mar­keters cre­ate and dis­trib­ute dig­i­tal con­tent such as pod­casts, newslet­ters, and blogs. Search engine mar­keters find ways to dri­ve web traf­fic to sites and improve brand place­ment in Google’s search engine results. They use both organ­ic meth­ods and paid search ads to get to the top of search pages. Social media mar­keters man­age a brand on dif­fer­ent online plat­forms to engage cus­tomers and increase web­site traf­fic. Social media mar­keters plan out post­ings, man­age com­ments, and devel­op social media ad campaigns.

What Kinds of Marketing Jobs Are There?

There are numer­ous mar­ket­ing degree jobs avail­able to grad­u­ates. A com­mon mis­con­cep­tion is bach­e­lor’s in mar­ket­ing jobs typ­i­cal­ly involve either mak­ing com­mer­cials or writ­ing ad copy, but in the 21st cen­tu­ry, mar­ket­ing is one of the most var­ied and diverse careers out there. By 2025, the U.S. Bureau of Labor Sta­tis­tics pre­dicts mar­ket­ing jobs will grow by 17%.

Entry-lev­el mar­ket­ing bach­e­lor degree jobs include mar­ket­ing coor­di­na­tor, sales rep­re­sen­ta­tive, com­mu­ni­ca­tions spe­cial­ist, inside and out­side sales man­ag­er, junior busi­ness asso­ciate, account man­ag­er, and recruiter. For BBA in Mar­ket­ing jobs, grad­u­ates typ­i­cal­ly secure posi­tions with­in adver­tis­ing firms, typ­i­cal­ly in man­age­r­i­al roles. Job titles include adver­tis­ing exec­u­tive, ad account man­ag­er, media buy­er, art direc­tor, copy­writer, and mar­ket­ing researcher.

Mar­ket­ing degree jobs for indi­vid­u­als with dig­i­tal mar­ket­ing spe­cial­iza­tions include web mar­ket­ing man­ag­er, paid search spe­cial­ist, dig­i­tal media direc­tor, e‑commerce man­ag­er, con­tent edi­tor, email mar­ket­ing man­ag­er, UX design­er, ana­lyt­ics man­ag­er, con­tent strate­gist, and SEO man­ag­er. Dig­i­tal mar­ket­ing degree jobs will want can­di­dates who have both soft skills like cre­ativ­i­ty and hard skills like media soft­ware proficiency.

Relat­ed Rank­ings:
15 Best Online Mar­ket­ing Degree Bach­e­lor’s Pro­grams
10 Fastest Online Mar­ket­ing Degree Bach­e­lor’s Pro­grams
10 Most Afford­able Online Mar­ket­ing Degree Bach­e­lor Programs