10 Most Affordable Online Marketing Degree Bachelor Programs

Key Infor­ma­tion:

• Belle­vue Uni­ver­si­ty is the #1 school for an afford­able online bach­e­lor’s in mar­ket­ing.
• Earn­ing a degree in mar­ket­ing can lead to enhanced career oppor­tu­ni­ties in fields such as adver­tis­ing, dig­i­tal mar­ket­ing, and sales man­age­ment.
• These online bach­e­lor’s are par­tic­u­lar­ly afford­able, pro­vid­ing good val­ue and return on invest­ment for students.

Online degree pro­grams have become the go-to choice for work­ing adults who want to change careers or find new avenues for their skills and tal­ents. For adults who want to move into mar­ket­ing, an online mar­ket­ing degree makes a lot of sense. Sched­ul­ing for online pro­grams is con­ve­nient, so they don’t have to leave their cur­rent careers, and tak­ing course­work from home saves on the time and mon­ey of com­mut­ing to campus.

But for many work­ing adults, one cri­te­ri­on is more impor­tant than any oth­er — cost. After all, the aver­age work­ing pro­fes­sion­al who goes back to school is pay­ing their own way, and putting your­self in a debt you can’t pay back is not the smartest career deci­sion. For busy adults who need the cre­den­tials to move their careers ahead, return on invest­ment is crit­i­cal. For those val­ue-con­scious prospec­tive stu­dents, Bachelor’s Degree Cen­ter has ranked the most afford­able online mar­ket­ing degree pro­grams in the US.

Methodology: Ranking the Most Affordable Bachelor’s in Marketing Online Programs

To rank the best afford­able online mar­ket­ing degree pro­grams, Bachelor’s Degree Cen­ter began by search­ing out all of the accred­it­ed, ful­ly online and hybrid bachelor’s pro­grams in mar­ket­ing in the US. But for the sake of putting pro­grams in order, only one fac­tor mat­ters: tuition cost. Pro­grams are ranked from low­est tuition rate to high­est, with data drawn from IPEDS. All pub­lic uni­ver­si­ties are rat­ed at their in-state cost, unless they have a sep­a­rate tuition rate for online programs.

1. Bellevue University

The BS in Mar­ket­ing from Belle­vue Uni­ver­si­ty is an afford­able bachelor’s in mar­ket­ing that pro­vides a con­ve­nient way for stu­dents to earn their under­grad­u­ate degree with all cours­es com­plet­ed online. Tuition and fees are very low with a promised high return on invest­ment for both state and out-of-state stu­dents. The accred­it­ed pro­gram fea­tures cours­es that teach stu­dents about mar­ket­ing prin­ci­ples, indus­try ethics, inter­per­son­al skills, and mar­ket­ing to a glob­al audi­ence. A total of 127 cred­it hours are required for a BS in Mar­ket­ing from Belle­vue University.

Belle­vue Uni­ver­si­ty is con­sid­ered one of the nation’s top col­leges for mil­i­tary stu­dents, with vet­er­ans ben­e­fits offered and accel­er­at­ed degree pro­grams for active duty mil­i­tary. The college’s cen­tral cam­pus is locat­ed in Belle­vue, but stu­dents can also take cours­es online or at one of the school’s satel­lite loca­tions. Since 1966, Belle­vue Uni­ver­si­ty has award­ed more than 50,000 degrees to its graduates.

Degree: BS in Mar­ket­ing
$$$$$

Learn more about this afford­able mar­ket­ing degree here!

2. Northern Kentucky University

The North­ern Ken­tucky Uni­ver­si­ty online BS in Busi­ness Admin­is­tra­tion pro­vid­ed through was designed specif­i­cal­ly for stu­dents inter­est­ed in mar­ket­ing careers. The afford­able online mar­ket­ing degree pro­gram requires stu­dents to com­plete a total of 120 cred­it hours with 50 of those cred­its from major busi­ness cours­es. The BSBA in Mar­ket­ing degree pro­gram moves at an accel­er­at­ed pace for fast com­ple­tion with each course only tak­ing sev­en weeks to fin­ish. To enter the online pro­gram, stu­dents are con­sid­ered pre-BSBA majors and must first pass six pre-req­ui­site class­es. North­ern Ken­tucky University’s afford­able bach­e­lor’s in mar­ket­ing online degree pro­gram is one of the best in the south.

Since 1968, North­ern Ken­tucky Uni­ver­si­ty has edu­cat­ed grad­u­ate and under­grad­u­ate stu­dents on their sprawl­ing sub­ur­ban cam­pus. The pub­lic col­lege includes 16 cam­pus build­ings with the lat­est state-of-the-art tech­nolo­gies found inside. A near­ly 10,000-seat are­na was recent­ly built adja­cent to the col­lege campus—offering more enter­tain­ment options to stu­dents and fac­ul­ty. In 2019, U.S. News & World Report ranked North­ern Ken­tucky Uni­ver­si­ty one of the best Region­al South­ern Universities.

Degree: BSBA in Mar­ket­ing
$$$$$

Learn more about this afford­able mar­ket­ing degree here!

3. University of Louisiana at Monroe

Under­grad­u­ate stu­dents can earn the Uni­ver­si­ty of Louisiana at Monroe’s Bach­e­lor of Busi­ness Admin­is­tra­tion Mar­ket­ing com­plete­ly online. The afford­able online mar­ket­ing degree fol­lows a four-year pro­gram plan with 120 cred­its required for con­fer­ment. Top­ics cov­ered in the degree track include adver­tis­ing, mar­ket­ing man­age­ment, pur­chas­ing, copy­writ­ing, entre­pre­neur­ship, and sales man­age­ment. The online BBA in Mar­ket­ing from Uni­ver­si­ty of Louisiana at Mon­roe has an award-win­ning rep­u­ta­tion with acco­lades giv­en by web­sites such as Best Col­leges and Suc­cess­ful Student.

The Uni­ver­si­ty of Louisiana at Mon­roe is part of the state’s pub­lic uni­ver­si­ty sys­tem. The col­lege launched in 1931 as a junior col­lege before gain­ing four-year sta­tus in 1950. The urban col­lege has a com­pet­i­tive busi­ness school with the college’s MBA degree being ranked as one of the best in the nation by U.S. News & World Report. The Uni­ver­si­ty has recent­ly expand­ed the size of their stu­dent body by increas­ing the num­ber of online and grad­u­ate degrees offered.

Degree: BBA in Mar­ket­ing
$$$$$

Learn more about this afford­able mar­ket­ing degree here!

4. New Mexico State University

New Mex­i­co State Uni­ver­si­ty is proud to offer stu­dents an afford­able online mar­ket­ing degree track. The NMSU Bach­e­lor of Busi­ness Admin­is­tra­tion-Mar­ket­ing pro­gram is avail­able to take 100% dig­i­tal­ly or through a hybrid for­mat. The BBA in Mar­ket­ing is com­plet­ed on a part-time or full-time basis with­in four to six years. To grad­u­ate, 120 cred­its are need­ed from cours­es such as Mar­ket­ing Research, Strat­e­gy and Pol­i­cy, and Finan­cial Analy­sis. The New Mex­i­co State University’s online mar­ket­ing degree has a low per cred­it cost with flex­i­ble sched­ul­ing options.

New Mex­i­co State Uni­ver­si­ty is a pub­lic research col­lege that has the dis­tinc­tion of being the old­est high­est learn­ing insti­tu­tion in the state. Found­ed in 1888, the uni­ver­si­ty start­ed as an agri­cul­tur­al col­lege before expand­ing to add mechan­i­cal cours­es. Today, the cam­pus spreads out over more than 2,000 acres and has a cur­rent enroll­ment of 21,000 plus stu­dents. Stu­dents have many majors to choose from: 90 under­grad­u­ate pro­grams and 50 grad­u­ate pro­grams, many avail­able ful­ly online.

Degree: BBA in Mar­ket­ing
$$$$$

5. Northwest Missouri State University

North­west Mis­souri State University’s online BS in Mar­ket­ing helps stu­dents gain a bet­ter under­stand­ing about both the world of busi­ness and the adver­tis­ing indus­try. Stu­dents enrolled in the com­pet­i­tive pro­gram must com­plete 124 cred­its for grad­u­a­tion with 57 hours being core busi­ness class­es, 9 hours of mar­ket­ing class­es, and the remain­der being gen­er­al edu­ca­tion require­ments. With the con­ve­nience of tak­ing class­es online at North­west Mis­souri State Uni­ver­si­ty, stu­dents can earn their BS in mar­ket­ing degrees while work­ing full-time jobs.

North­west Mis­souri State Uni­ver­si­ty has a rich his­to­ry with­in the Unit­ed States, includ­ing act­ing as a site for naval mil­i­tary train­ing dur­ing World War II. The rur­al col­lege con­tin­ues to be a vet­er­an-friend­ly uni­ver­si­ty with a num­ber of pro­grams designed to help mil­i­tary per­son­nel earn their degrees. The uni­ver­si­ty pro­vides a num­ber of inclu­sions with tuition costs, includ­ing giv­ing stu­dents access to lap­tops and text­books at no addi­tion­al cost. The col­lege has become green too, in recent years, with up to 85 per­cent of ener­gy needs met through alter­na­tive fuels. North­west Mis­souri State Uni­ver­si­ty is high­ly ranked on col­lege review sites—including rat­ing i the top 20 region­al pub­lic schools by U.S. News & World Report.

Degree: BS in Mar­ket­ing
$$$$$

Learn more about this afford­able mar­ket­ing degree here!

6. Florida Atlantic University

Flori­da Atlantic University’s Bach­e­lor of Busi­ness Admin­is­tra­tion in Mar­ket­ing degree is avail­able ful­ly online. The first two years of study focus­es on edu­cat­ing the stu­dent on busi­ness prac­tices with class­es sched­uled such as Bank­ing, Finan­cial Man­age­ment, Busi­ness Law, and Inter­na­tion­al Busi­ness. Mar­ket­ing elec­tive choic­es include Con­sumer Behav­ior, Dig­i­tal Mar­ket­ing, Pro­mo­tion­al Man­age­ment, and Inter­na­tion­al Mar­ket­ing. For grad­u­a­tion, Flori­da Atlantic Uni­ver­si­ty requires a total of 120 cred­its com­plet­ed. Earn an afford­able bach­e­lor’s in mar­ket­ing from Flori­da Atlantic Uni­ver­si­ty with busi­ness, mar­ket­ing, and elec­tive cours­es avail­able to take online.

Flori­da Atlantic Uni­ver­si­ty was estab­lished in 1961 with an ini­tial stu­dent enroll­ment of just 867. Today, more than 30,000 stu­dents are enrolled at the pub­lic col­lege and take cours­es at the Boca Raton cam­pus, one of the five satel­lite cam­pus­es, or online. The Prince­ton Review named Flori­da Atlantic Uni­ver­si­ty one of the best col­leges in the South­east­ern Unit­ed States. The col­lege is the site of major research projects fund­ed by orga­ni­za­tions that include Scripps Research Insti­tute and the Tor­rey Pines Insti­tute for Mol­e­c­u­lar Stud­ies. Flori­da Atlantic Uni­ver­si­ty promis­es a well-round­ed edu­ca­tion at an excep­tion­al value.

Degree: BBA in Mar­ket­ing
$$$$$

Learn more about this afford­able mar­ket­ing degree here!

7. Fort Hays State University

The Fort Hays State Uni­ver­si­ty Bach­e­lor of Busi­ness Admin­is­tra­tion in Mar­ket­ing degree is deliv­ered in both a tra­di­tion­al and dig­i­tal for­mat. All gen­er­al edu­ca­tion and busi­ness cours­es are avail­able through the college’s online por­tal. To earn the mar­ket­ing degree, stu­dents must pass busi­ness core class­es, mar­ket­ing major core class­es, mar­ket­ing elec­tives, and gen­er­al edu­ca­tion cours­es. Fort Hays State Uni­ver­si­ty also allows stu­dent to choose a mar­ket­ing con­cen­tra­tion such as Busi­ness Devel­op­ment and Sales or Dig­i­tal Mar­ket­ing. Job out­look for mar­ket­ing degree hold­ers from Fort Hays State Uni­ver­si­ty is exceptional.

The rur­al Mid­west cam­pus of Fort Hays State Uni­ver­si­ty sprawls across 200 acres in the Heart­land. The col­lege awards both bachelor’s and master’s degrees with the recent addi­tion of a Doc­tor­ate of Nurse Prac­tice degree. Despite the rur­al loca­tion, a num­ber of shops, restau­rants, and gal­leries are locat­ed on or near the Hays cam­pus. Fort Hays State Uni­ver­si­ty boasts a 95 per­cent grad­u­a­tion rate among students.

Degree: BBA in Mar­ket­ing
$$$$$

Learn more about this afford­able mar­ket­ing degree here!

8. West Texas A&M University

For an afford­able online mar­ket­ing degree option, stu­dents turn to West Texas A&M University’s online Bach­e­lor of Busi­ness Admin­is­tra­tion degree. The BBA can be com­plet­ed through dig­i­tal deliv­ery and requires a total of 120 cred­it hours for grad­u­a­tion. Before accep­tance into the School of Busi­ness, 30 pre-req­ui­site cred­its are need­ed. Busi­ness course start dur­ing the sec­ond year of study with busi­ness and mar­ket­ing elec­tives com­plet­ed in years three and four. The online and afford­able bach­e­lor’s in mar­ket­ing from West Texas A&M Uni­ver­si­ty pre­pares grad­u­ates for careers as pub­lic rela­tions man­agers, retail man­agers, pro­mot­ers, and whole­sale buyers.

West Texas A&M Uni­ver­si­ty began as a teach­ing col­lege in the ear­ly 20th cen­tu­ry with less than 200 enrolled stu­dents. In the 1960s, the col­lege was giv­en sta­tus as a state uni­ver­si­ty and has con­tin­ued to grow in size since that peri­od. In recent years, the col­lege has been con­sid­ered a leader in the field of dis­tance learn­ing, with nation­al recog­ni­tion rank­ing the college’s online MBA degree pro­gram as a best value.

Degree: BBA in Mar­ket­ing
$$$$$

Learn more about this afford­able mar­ket­ing degree here!

9. University of Wisconsin Whitewater

Stu­dents appre­ci­ate the abil­i­ty to earn an afford­able bachelor’s in mar­ket­ing degree from the Uni­ver­si­ty of Wis­con­sin on their own time­lines. The mar­ket­ing degree requires a total of 120 cred­its with hours earned from gen­er­al edu­ca­tion class­es, major cours­es, busi­ness cours­es, and elec­tives. The high­ly-rat­ed afford­able bach­e­lor’s in mar­ket­ing degree from the Uni­ver­si­ty of Wis­con­sin has a high job place­ment rate with the aver­age start­ing salary exceed­ing $40,000 annually.

The Uni­ver­si­ty of Wis­con­sin-White­wa­ter is a pub­lic col­lege that is part of the Uni­ver­si­ty of Wis­con­sin Uni­ver­si­ty Sys­tem. The col­lege was launched in 1868 as a teach­ers col­lege and now has over 12,000 stu­dents enrolled in one of 60-plus degree pro­grams. The col­lege has tra­di­tion­al, hybrid, and dig­i­tal course offerings.

Degree: BBA in Mar­ket­ing
$$$$$

10. East Carolina University

The BS in Busi­ness Admin­is­tra­tion from East Car­oli­na Uni­ver­si­ty can be done ful­ly online with spe­cial­iza­tions in the field of mar­ket­ing. The accred­it­ed pro­gram involves access to the college’s online por­tal with cer­tain cours­es requir­ing in-per­son proc­tored exam­i­na­tions. Approved proc­tors are locat­ed through­out the U.S. Top­ics cov­ered in cours­es include sup­ply and demand, inven­to­ry man­age­ment, qual­i­ty con­trol, mar­ket­ing research and dis­tri­b­u­tion. The afford­able dis­tance learn­ing mar­ket­ing degree pro­gram from East Car­oli­na Uni­ver­si­ty makes the school a top choice.

East Car­oli­na Uni­ver­si­ty is a pub­lic col­lege locat­ed in the city of Greenville, NC. The col­lege boasts a large course cat­a­log with close to 200 degree pro­grams for under­grad­u­ate and grad­u­ate stu­dents. Best known for their nurs­ing and health sci­ences pro­gram, ECU has long been a major force in edu­ca­tion for work­ing adults and pro­fes­sion­als, mak­ing it one of the high­est-ranked region­al insti­tu­tions in the South.

Degree: BSBA in Mar­ket­ing
$$$$$

Learn more about this afford­able mar­ket­ing degree here!

When you look for afford­able online mar­ket­ing pro­grams, you’ll prob­a­bly have a lot of ques­tions. Stu­dents want to know that they’ve made the right choice. An online mar­ket­ing degree will def­i­nite­ly open doors for your career. Your expe­ri­ences will give you options, but most degree-seek­ers have ques­tions about the deci­sion to pur­sue online marketing.

Can I Get a Marketing Degree Online Free?

The short answer: It’s pos­si­ble but not prob­a­ble. Some stu­dents can take free dig­i­tal mar­ket­ing class­es online, but it’s not an easy search.

The longer answer: You might be able to get a mar­ket­ing degree online free, but you’ll have to put in a lot of effort and research to make it hap­pen. Thanks to schol­ar­ships, a few stu­dents have earned their mar­ket­ing degrees for free. At the very least, you can make your degree expe­ri­ence afford­able. If you want the best online dig­i­tal mar­ket­ing cours­es, but you need finan­cial help, the first thing you should do is check with your school’s finan­cial aid office. You can also research inde­pen­dent schol­ar­ships. A schol­ar­ship can help you pay for your online mar­ket­ing courses.

You can also find some online mar­ket­ing cours­es for free. Check col­lege web­sites and your local library for free cours­es. How­ev­er, these cours­es don’t usu­al­ly come with cred­it, so they won’t count towards your degree. That said, if you just want to get your feet wet, you can find some of the best online dig­i­tal mar­ket­ing cours­es this way. They’ll def­i­nite­ly make you more knowl­edge­able in your field and could poten­tial­ly open career options.

You may find free online cours­es to devel­op mar­ket­ing skills in areas like:

• inte­grat­ed mar­ket­ing communications
• mar­ket­ing strategies
• pric­ing
• brand man­age­ment
• mar­ket­ing analytics
• busi­ness marketing
• e‑commerce
• inter­net marketing
• search engine optimization
• strate­gic marketing
• man­ag­ing mar­ket­ing campaigns
• devel­op­ing mar­ket­ing plans

There are many ways mar­ket­ing stu­dents can save mon­ey on a degree, how­ev­er; you may trans­fer cred­it, earn cred­it for work expe­ri­ence (for work­ing mar­ket­ing pro­fes­sion­als), and oth­er approach­es. High-qual­i­ty high­er edu­ca­tion and afford­abil­i­ty don’t have to be opposed for online stu­dents. Online col­leges are often cheap­er for learn­ers than on-cam­pus as well. Online learn­ing goes all the way to an online master.

Will a Marketing Certification Help My Career?

Some peo­ple choose mar­ket­ing cer­ti­fi­ca­tion pro­grams over degree pro­grams. Cer­tifi­cates pro­vide a cheap­er, faster option than the degree path. Even with­out a degree, a cer­tifi­cate can absolute­ly help your career. They’ll give you a com­pet­i­tive edge when it comes to pro­mo­tions and oth­er career advance­ments. You may even find mar­ket­ing cer­ti­fi­ca­tions free online. When it comes to mar­ket­ing cer­ti­fi­ca­tions, free options are much eas­i­er to find than free degree options. Just search “mar­ket­ing cer­ti­fi­ca­tions free online” to get start­ed. You’ll find lots of cred­i­ble pro­grams this way.

Just like with a degree, mar­ket­ing cer­ti­fi­ca­tion offers dif­fer­ent spe­cial­iza­tions. You might get a social media mar­ket­ing cer­ti­fi­ca­tion, for instance. If a social media mar­ket­ing cer­ti­fi­ca­tion doesn’t appeal to you, then maybe you’d pre­fer a con­tent mar­ket­ing pro­gram instead. You have lots of mar­ket­ing cer­ti­fi­ca­tion pro­grams to choose from. Each one can help you advance your career or take it in a dif­fer­ent direction.

Accord­ing to the Bureau of Labor Sta­tis­tics, mar­ket research ana­lysts are grow­ing much faster than oth­er jobs. The mar­ket­ing field is boom­ing, and online schools are offer­ing every­thing from an online bach­e­lor of sci­ence in mar­ket­ing to doc­tor­ates. Check the accred­i­ta­tion of your school, and whether it is non-prof­it or for-prof­it. An online bachelor’s degree may also let stu­dents use their cur­rent work­place for internships.

Is Digital Marketing a Good Career Choice?

Yes, dig­i­tal mar­ket­ing is a good career choice. As long as you enjoy dig­i­tal mar­ket­ing, then you can make a great career out of it. Dig­i­tal mar­ket­ing isn’t going away any time soon. As long as peo­ple have the inter­net, peo­ple will hire those who have tak­en dig­i­tal mar­ket­ing class­es online. Once you’ve earned your dig­i­tal mar­ket­ing cer­tifi­cate, Google and oth­er search engines can help you find some great job opportunities.

In fact, you can see right now how lucra­tive your career can become. Before you even earn your dig­i­tal mar­ket­ing cer­tifi­cate, Google the pos­si­bil­i­ties. You’ll find page after page of options. A dig­i­tal mar­ket­ing degree salary hov­ers over $138,730 on aver­age. Even beyond the dig­i­tal mar­ket­ing degree salary, a job in online mar­ket­ing can bring lots of enjoy­ment, explo­ration, and job secu­ri­ty. If you’re inter­est­ed in earn­ing your degree or cer­tifi­cate, don’t hes­i­tate to choose online marketing.

Relat­ed Rank­ings:
25 Best Bach­e­lor’s in Mar­ket­ing Degree Pro­grams
15 Best Online Mar­ket­ing Degree Bach­e­lor’s Pro­grams
10 Fastest Online Mar­ket­ing Degree Bach­e­lor’s Programs